Sounds like a bargain.
When Jasmine Yarbrough revealed her night-time skincare regimen costs around $1000 she may have raised tinted eyebrows, but the truth is she’s no beauty billionaire — she’s a budget Victoria Beckham.
Much was made this week of Karl Stefanovic’s fiancee’s beauty budget. The Mara and Mine shoe designer appeared in a video sponsored by Estee Lauder for beauty website Byrdie, and among her go-to products listed La Mer Moisturising Soft Lotion, $370, Estée Lauder Advanced Night Repair Synchronised Recovery Complex, $150, SK-II Facial Treatment Essence, $100 and Rationale Catalyst Serum, $154.
Admittedly, it’s a little more lavish than a bar of soap and an $8 tub of Nivea, but it turns out Jasmine’s positively parsimonious compared to A-listers — and increasingly, normal punters — who are buying pricey products in such volume the high-end skincare market is booming. Estee Lauder just posted record profits, up 16 per cent, mainly due to skincare.
Victoria Beckham spends twice as much as Jasmine on her daily beauty routine. The fashion designer revealed she gets through $2200 of skincare, make-up, body and hair products,
including Sarah Chapman Skinesis Stem Cell Collagen Activator, $256, Victoria Beckham Estée Lauder Morning Aura Illuminating Crème, $145 and La Mer’s Moisturising Soft Lotion, $370. And this was just her emergency travel kit to pep her up on a plane.
Even that is economical compared to J. Lo who spends $1200 a week getting human placenta facials, presumably for the ultimate baby-face.
Or Celine Dion, who insisted a $2.76 million humidifier was installed into her Las Vegas hotel room to make sure her vocal chords and complexion didn’t dry out, and Madonna who bought an $88,000 cellulite-busting machine.
And while it might seem madness to us normal folk who shop for skincare in the supermarket and think we’re splashing out when we treat ourselves to some coconut Radox, you better believe how much people are spending on lotions and potions.
Designer skincare is the latest thing, with brands like Estee Lauder, La Prairie, La Mer and Lancome all offering super-high-end products. Budget bloggers are so desperate to look the part in their Instagram posts there’s even a thriving black market in empty jars.
David Jones sells a four-week skin serum treatment that is described as a “masterpiece of luxury skincare”, Guerlain Orchidee Imperiale Cure, $1990. You can invest in a 500ml tub of La Mer, $2960, or the ten times smaller jar of La Prairie Cellular Cream Platinum Rare, $1540 and its accompanying serum, Platinum Rare Cellular Night Elixir, also $1540.
So do they work? Previously I had the experience of trying the La Prairie serum for this newspaper and yes it did make a visible difference but the tester pot was so minuscule I was like an addict desperately scraping the last drop out before my face reverted to its craggy old self and I slunk back to the supermarket.
So don’t listen Jasmine, if I had the cash I’d definitely splash it on pots of posh face cream. Until then, I’m off to Aldi to stock up on their Lacura skincare range, which is suspiciously similar to lots of the brands above but a zillionth of the price.
I could always decant it into my empty La Prairie pot. It’s one way of saving face.