Facebook launches new content monetization tools in beta to rival YouTube and TikTok
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By YEET Magazine Staff, YEET Magazine
Published October 15, 2025
Facebook Launches Content Monetization Beta: New Rival to YouTube and TikTok
Facebook rolls out its new content monetization feature in beta, allowing creators to earn from ads, fan subscriptions, and more. A major shift in the creator economy.
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Facebook has officially entered the creator economy with the launch of its Content Monetization feature, now in beta testing. The feature enables creators to earn direct revenue from their content through tools such as ad placements, fan subscriptions, and in-stream monetization options.
According to early reports, this rollout represents a major shift in Facebook’s approach to creator support. The platform, which has long relied on ad-driven revenue, is now positioning itself as a more creator-friendly ecosystem—one that competes directly with YouTube and TikTok, both of which already offer robust monetization systems.
“This marks a significant turning point in how Facebook views its creators,” notes Beatstation.net, which first reported the beta launch. “The platform is now investing in tools that keep creators engaged, compensated, and loyal.”
The beta phase will allow Facebook to test the system, gather user feedback, and refine its payout model before expanding the feature to a broader audience. This move aligns with Meta’s larger strategy to keep users on its platforms by integrating economic incentives and expanding its content ecosystem.
Industry analysts suggest that Facebook’s entry into the creator economy could increase competition among major social media platforms and potentially reshape how content creators distribute and monetize their work online.
For creators, the new monetization tools could mean a more stable income model—especially for those who already use Facebook for audience engagement. However, questions remain about how revenue will be shared and whether the platform can attract top-tier creators away from competitors with more established systems.
Read more at Beatstation.net
why it matters:
- Facebook joins YouTube and TikTok in offering monetization tools for creators.
- Could shift the balance of the creator economy in 2025.
- Provides new income opportunities for creators already active on Meta’s platforms.
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