Sign in Subscribe
who is lil miquela

Who Is Lil Miquela, and Why Does a Virtual Influencer Have More Followers Than Most Real People?

who is lil miquela virtual influencer ai instagram followers digital avatar brud brand deals virtual influencer economy synthetic media

YEET MAGAZINE

• 1 min read
Share
Miquela is presented as a perpetually 19-year-old Brazilian-American "robot" and artist living in Los Angeles, California. Her signature aesthetic features freckles, bangs, and double space
Lil Miquela (also known as Miquela Sousa or simply Miquela) isa prominent computer-generated (CGI) virtual influencer, model, and pop singer. Created in 2016, she is widely recognized as one of the first digital avatars to achieve mainstream commercial and cultural success.

YEET Magazine

Who Is Lil Miquela, and Why Does a Virtual Influencer Have More Followers Than Most Real People?

Lil Miquela is a computer-generated character created by the Los Angeles company Brud. She has millions of followers on Instagram, has released music, and has appeared in brand campaigns for Prada and Calvin Klein.

She is not a person. She is a digital avatar, and she is one of the most successful virtual influencers in the world.

Virtual influencers offer brands something human influencers cannot: total control. There is no scandal, no burnout, and no unpredictable behaviour. They are also cheaper than top-tier human influencers.

What do you think? Would you follow a virtual influencer? Does knowing the person is not real change how you feel about the content?

Source: YEET Magazine