Baccarat Rouge 540: An Unknown Fragrance Up Until Now Is Trending TikTok

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BEAUTY  BEST PERFUMES IN THE WORLD BUY BEST PERFUMES ONLINE

By   Sophia Ava YEET MAGAZINE | Updated 0339 GMT (1239 HKT)June 10, 2022

SLIDESHOW VIEW PHOTOS OF RIHANNA

If certain beauty products sell out in the blink of an eye, it's because the whole world is talking about them and their effectiveness has been well and truly proven. It is the absolute and worldwide buzz. So when a fragrance from an unsuspected brand becomes the most sought-after perfume on the internet, it's really a surprise and one wonders where this phenomenon comes from. Especially when it's neither a star perfume like that of Billie Eillish , nor Gigi Hadid's favorite scent . With 110 million searches on TikTok , the question really arises…

Baccarat Rouge 540, the most searched perfume on the web in 2022

Did you think the most popular perfume on the web came from a cult perfumery brand like Guerlain, Lancôme or Chanel? Think again. The most sought-after fragrance on the web was born from the meeting between a perfumer and Baccarat, an iconic French brand , better known for the art of the table and its crystal creations than for its perfumes.

With almost 6 million searches on Google, 110 million views on TikTok and 200,000 Instagram posts, Baccarat Rouge 540 perfume by Maison Francis Kurkdjian has become the number 1 fragrance on the Net. The study conducted by Heydiscount.com proves the power of digital and social networks in 2022… Unexpectedly, it's not even its price that makes Baccarat Rouge 540 so popular. A true luxury product, it costs €215 for 70 ml. Just that !

It is rather on the side of the stars that it is necessary to look. And Maison Francis Kurkdjian can especially thank … Rihanna. Before launching her own fragrance , the planetary star wore Baccarat Rouge 540 every day. And she hypnotized everyone as she passed. So much so that even the journalists who met her and her friends, as famous as she, told her that she smelled incredibly good.

How does Baccarat Rouge 540 by Maison Francis Kurkdjian smell?

Created in 2015 to celebrate the 250th anniversary of the house of Baccarat, this fragrance was imagined by the famous nose-perfumer Francis Kurkdjian. He is notably responsible for the cult fragrances For Her by Narciso Rodriguez and Male by Jean Paul Gaultier, as well as some of Dior's Colognes , where he was recently appointed Director of Perfume Creation. With its woody, amber and blood orange notes, Baccarat Rouge 540 brings all the freshness and character one is looking for in a perfume. Genderless, the fragrance appeals to all types of people and all ages. Hitherto very niche and little known, this perfume is becoming popular, visibly  thanks to TikTok . It remains to be seen if it will be in the top 10 of sales…

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People also askHow to recognize a fake red Baccarat?

The Baccarat red label

It was customary at the time to keep it on its Baccarat crystal, even if it was unsightly. If your Baccarat crystal has this label, aged by time, it is a positive indication. Today, these labels are no longer on the collections.

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Baccarat Rouge 540 - Francis Kurkdjian House Perfume Extract in multicolored for perfume | Galeries Lafayette.

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Who makes the Baccarat perfume?Francis KurkdjianMaison Francis Kurkdjian presents "Baccarat Rouge 540 Extrait de Parfum", a new variation in its most prestigious concentration of the original perfume.Jul 13, 2017

A new variation of "Baccarat Rouge 540"

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According to fans, the Red Temptation has almost the same smell as Francis Kurkdijian's Baccarat Rouge 540, but at a high price of 360 euros per 70 ml. This one has scents of amber, orange and Vernyl. A mix that pleases Zara's customers.Sep 26, 2021

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