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Updated 1246 GMT (2046 HKT) May 28, 2021

5 Mobile Marketing Strategies for 2021

It isn’t surprising that as much as 65% of people in the USA are using smartphones and 70% of the mobile users will get an action triggered in about an hour. And, that is why it’s essential for every business— whether a bricks & mortar entrepreneur or an online business owner to get their mobile marketing strategies done right.

Mobile marketing is the business of targeting your marketing campaigns to mobile device users. If you are not getting your mobile marketing strategies tweaked & corrected at the right time, you might lose out to your competitors. In 2017 around 59.6% of the digital search ad dollars were spent on mobile— and that data is just for the American market.

It was estimated that the mobile ad spendings will hit over $247 billion but the pandemic took a toll on the world. But despite the challenges that the coronavirus pandemic has brought, we saw some really great results. Sitting in the cocoons of our homes, all frightened, we discovered how mobile technology can maximize results both in the personal & professional areas of our lives. In a nutshell, the COVID-19 pandemic brought about a massive digital transformation and the digital marketing experts moved to embrace different mobile marketing strategies in order to reach out to their audience.

We hope this behavior is going to remain in the digital marketing landscape in 2021, and in years to come. Before getting into the details of mobile marketing strategies, let’s take a looks at the mobile marketing stats from the past few years.

Mobile Marketing Stats:

1. The average spends time on smartphones per user is five hours a day.

2. According to recent data, almost 70% of the online traffic is built through mobile uses.

3. In 2019, about 80% of the internet searches happened on the consumers’ mobile devices.

4. In the US, about 57% of the online traffic comes from tablets & smartphones.

5. 80% of emails are accessed through users’ mobile devices.

6. 75% of Americans use their mobile devices to check important emails.

7. According to data, in 2017, 61% of the emails in the US were accessed from mobile devices with 24% in the webmail client & 15% on the desktops.

8. Similar data reveals that in 2017 about 95.2% of the total Facebook users accessed their social media networks through their mobile devices.

9. In 2019, a stat that Google revealed said that.

10. 77% of the online shoppers will only hit the buy button if the company’s products can be easily purchased from the mobile app.

11. It is estimated that the mobile data traffic across the world will increase to about 700% in 2016 to 1021.

Related: Mobile Marketing: Why it is Important & What Strategies Apply

That was enough data to convince you that mobile marketing is extremely powerful and you have gotta exploit it in the best possible way if you want to succeed in the digital marketing landscape. With too many mobile marketing strategies, you might get overwhelmed— getting stuck in the rat race, picking a set of techniques that don’t deliver results is pretty obvious. So, we’ve rounded up five mobile marketing strategies that would drive better leads, improved revenue & increased traffic. You might have thought these strategies don’t really work, but they DO work & have the potential to skyrocket your business — and we’ll tell you how. Let’s read:

5 mobile marketing strategies to Give Boost to Your Business:

1. Responsive Site & Mobile App Development

As we also mentioned in the last section, a lot of your customers must be using their smartphones to browse your site or products. The consumer, today is more comfortable shopping (be it food, apparel, cosmetics & any other beauty products) through mobile. Even if someone wants to check out your website, there are 90% chances, he will use a mobile device to browse through your site. This makes it important that your site looks responsive and mobile-friendly. Another essential thing that will add to the relevance of your mobile marketing strategy would be — developing a user-friendly & attention-grabbing mobile app.

The mobile app is not just a buzzword, but for online marketers, it can bring them thousands of dollars. It’s one of the most effective ways to reach out to your target market. Any user cannot access their laptops all the time (like when watching a Netflix series or maybe when he is in his cozy quilt). On the other hand, with an average user spending five hours on their mobile phone every day, you can imagine how easy it is for them to research, read & place an order for their favorite products.

Related: 5 URL Optimization Tips for Improved Website Performance

2. Incorporate SMS marketing into Your Mobile Marketing Strategy

SMS marketing that we also called text marketing— is advertising your products using text messages. As per the stats, SMS marketing has the highest deliverability. This permission-based, mobile marketing strategy via which marketers can send coupons, deals, and alerts directly to the users’ mobile device is a powerful way of grabbing the attention of your customers. According to a finding of an open rate for text messages is about 98% & an SMS marketing response rate is about 45%. With people getting push notifications for every text message, it’s hard for the receiver to ignore the message— in most cases, they would respond within 90 seconds. But you must not use these tactics in your mobile marketing strategy too much— it is most effective to be used for time-sensitive promotions.

3. Facebook as a Part of Your Mobile Marketing Strategy

You cannot even think of ignoring this mobile marketing strategy with almost everyone on the planet having a Facebook account. And, more so with almost everyone using their mobile devices to access their social media accounts. If you own an online business or an online marketer, Facebook advertising is a must, which is a pay-to-play platform. You can easily use Facebook’s Mobile Ads Manager App— to create ads, promote ads, and monitor progress in a fraction of seconds. In addition to that, it will help your business build credibility & be in the good books of prospective customers, when you allow existing customers to leave reviews.

Related: 7 Reasons Why Facebook Ads Get you Steady Results

4. Hyperlocal targeting

Hyperlocal targeting is a marketing strategy in online advertising that is used to target a specific local area. With mobile marketing & the uses of mobile devices rising, hyperlocal marketing has become more important. In the last two years, as per Think With Google, there has been a massive increase in the “near me” searches— it’s risen to about 500%. “Near Me” searches are those when people are looking to get their favorite products or services in the area they are living in. Today, people are looking for stores, services, restaurants, hotels — that would meet their requirements within minutes. Hyperlocal targeting focuses on prospects in an extremely specific geographic location (maybe a few blocks or streets) — it targets people making “near me” searches. Hyperlocal mobile marketing strategies make use of techniques including geofencing, where you mark the particular geographical area and with anyone trying to enter the fence, you get a push notification.

5. Voice Search Optimization

It is estimated that in the coming years, voice search is going to take over 50% of the online searches. However, most businesses are not prepared when it comes to voice search marketing— which is a great opportunity to be ahead of other businesses in the race. So, how you can make this a part of your mobile marketing strategy— when building content makes sure you are using a lot of long-tail keywords so it matches with what people are searching through voice search. People will talk in a little more detail when speaking as compared to when they are writing their query. Ask your SEO strategist to use keywords smartly & make use of the “near me” phrase in keywords.

The more you’ll work on your mobile marketing strategies, the more are the chances of a powerful impact on your potential customers & on your business.

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Marketing InnovationTags:mobile marketing

Mobile Marketing Strategies for 2021

Everything about H1 Tags & How they are Important for SEO

Do you think H1 tags in SEO are just about the title? In essence, the H1 tags are much more than just a title— a number of SEO experts have said that they noticed significant ranking improvement when they optimized the website for the H1 tag. This itself reveals that the Google search algorithm takes it very seriously. So, for your business to improve ranking and succeed online, it is important to understand the use of title tags in your content marketing efforts.

H1 Tag in SEO is not just about making the content of the page easier to look at & more organized, it is also a part of a good SEO strategy. They make it easy for search engine bots to read & identify the content of the page & categorize it, which is a cornerstone for SEO. Your site can’t get ranked, if bots are unable to crawl the page. Technical SEO is about the infrastructure of the website, which also includes Heading. Header tags are an effective & efficient way of improving the technical SEO of the website.

What are H1 Tags in SEO?

H1 tags in SEO strategy, in simple terms, are HTML elements. In other words, they are pieces of HTML code that make certain keywords stand out on the webpage.

It would be easy for you to understand about H1 Tags in SEO with an example— we’ll consider an article in a Newspaper that grabs your attention. So, why you thought about reading the entire article— 99% chances are, the title of the article grabbed your attention— might be it was designed differently giving an interesting look.

H1 tags in SEO are used in a similar way— it makes out certain words from the webpage’s content to stand out, which helps the raiders’ to easily understand the content of the page and whether they would be interested in reading it or not. In addition to that, H1 tags when used in conjunction with keywords, meta description & keyword-targeted content— also helps the search engine bots to understand the page’s content & ranking the search engine ranking for targeted keywords. There are different types of header tags, which are categorized in terms of numbers. Let’s know more:

Types of H1 tags in SEO

The numbered header tags are categorized from H1 to H6— and each header tag has a different purpose helping search engines understand Google bots & crawlers get important information about the page or the site.

Other H1 tags in SEO include H2, H3, H4, H5, and H6.

The maximum size of the heading is at H1, which is mostly used for the most important part of the content on the page. While a lot of CMS automatically add H1 tags in SEO to the blogs’ title, a number of themes can interfere with this setting. You can always change the same in the template files of the theme.

H2 tags are used to segregate the content in the H1 tags in easily understandable pieces. And, further H3 tags are used to break up the H2 content — the headings most often do not reach H4 tags and beyond.

Previously, with the decrease in the numbering in the header tag, the letter size decreased — which means that font size for H2 used to be smaller than H1, the font size of H3 was smaller than H2 & so on. But with the evolution of HTML, styles & font sizes are more flexible. But still, the font size of H1 is kept larger, which is why mostly the H1 tag in SEO is used as the title of the page’s content.

How to see a Page’s H1 Tags & other headings?

You can find out header tags in the HTML code in the backend of the site. You can follow the following steps to check the code for H1 tags.

• Open the URL of the page you want to check for H1 tags.
• Use shortcut Ctrl & U.
• The above step will open a separate window displaying the HTML code.
• Use Ctrl & F — to search— type <h1> to check which part of the page is using the H1 tag.
• You can use the same steps to check for h2, h3, h4, h5 & h6 tags.

Are Title tags & H1 Tags in SEO the same thing?

Most beginners get confused between title tags & H1 tags in SEO— you should know that they are not the same thing. The key difference between the title tag and H1 tags is in the location where they appear on the web page.

H1 Tags: While H1 tags will appear on the webpage which the users can very easily see. On the other hand, H1 tags do not usually appear on the search engine pages and they only act as the title of the page for which it is written.

Title Tags: Contrary to the H1 tags, title tags are displayed on the search engine, which appears in the form of hyperlinks that the user will click on to see the entire page’s content. The title tag will also appear under the title bar of the page and it appears as the default title when the page is bookmarked. However, unlike the H1 tags in SEO, title tags will not be shown on the page.

However, experts suggest that it is good for your website’s SEO to keep the title tags the same as the H1 tags in SEO, which can be made more SEO friendly by putting in the name of the site.

For instance, if the title of your article is “how to choose the best hiking shoes”, and the title of your website is leisure.com then you must make the title tags as “how to choose the best hiking shoes— leisure.com.”

How H1 tags help SEO?

For the search engines, the toughest job is to understand the context in which a specific web page has been written. So, they make use of several signals to understand what the website owner intends to convey with the help of the website’s content— H1 tags & the page tags are also part of those signals. Search engine crawlers read the HTML code to understand what keywords are included in the h1 tags. With h1 tags & the keywords included therein, the search engine crawlers understand the content of the page. So, if you are including keywords in the h1 tag. This will make it easy for the search engines to easily make out the intent of the webpage and what is it all about.

In addition to that, another reason that makes the h1 tag important for your website’s SEO is that — it makes navigation easier for the users. A glance at the page will give a clear idea to the user about the content.

H1 Tags SEO Best Practices:

So, how to write effective h1 tags and good heading. While we’ve already discussed everything about h1 tags, in this section, we’ll discuss what are the best H1 tags practices.

• The H1 tags in SEO & title tags should be the same (with only slight differences if necessary).
• The heading must include your primary keyword.
• Short headings are SEO-friendly while long heading is not a good SEO practice.
• H1 tags should be visible to the user.
• SEO experts recommend only one h1 tag on a page.
• The h1 tag across the page must be designed differently than the rest of the content.
• Headings must be used in a hierarchy.

While many people confuse between H1 tags in SEO & title tags— text but it is perfectly fine to keep the two the same. In fact, SEO experts recommend that it is good for your SEO to keep them the same. As a general practice, you should keep the h1 tags and the page title the same or maybe very closely related.

About h2, h3, h4, etc?

Are other header tags like h2, h3, h4, h5 & h6 important? Yes, they are, but not as important as h1 tags in SEO. These subheadings can be considered as a way of organizing your content on the page for your readers and not just for the search engine. And, you must include your keywords and use these subheadings to organize your content (in a way that the readers will be interested in reading it).

They can be used in the following order on the webpage.

H1: Main header

H2: Subhead 1

H2: Subhead 2

H3: Secondary subhead 1

H3: Secondary subhead 2

H2: Subhead 3

H3: Secondary subhead 1

H3: Secondary subhead 2

H3: Secondary subhead 3

H2: Subhead 4

H2: Subhead 5

While some pieces of content will not include any subheads and some might have multiple. Headings & subheadings are a way of presenting your content in the best possible way to the audience. It’s purely about the users of the website & for improving their experience—  and not about the page’s SEO. It’s all about organizing your content for your user! That will mean you have to keep the clear & layout simple.

SEO  Everything about H1 Tags & How they are Important for SEO

Private Blog Networks: Penalty or Profit?

Back in 2016, Google itself confirmed — link building is one of the topmost ranking factors. So, we can’t do away with the importance of link building as one of the most primary ways to enhance traffic. Building links is one of the most effective ways of supercharging your SEO, ranking & accelerating the organic growth of your website. But making use of SEO tactics that do not adhere to Google’s Webmaster Guidelines— can cause a huge penalty. There are SEO experts who rely on a few SEO tactics in contrast to the guidelines & PBN (Private Blog Network) is one of those SEO tactics.

In this blog post, we’ll talk everything about PBN (Private Blog Network)— why it is often referred to as the controversial link building method, what is PBN, common myths & more. Let’s dive a little deeper:

What is PBN (Private Blog Network)?

A Private Blog Network is designed to manipulate the search engines in order to increase the website’s authority. PNB makes use of a network of websites to build links in order to influence the authority of the central website. The links that are created through the network of websites boost the authority of the website and thus ranking but that is only until Google finds this use of the unethical technique. This network of websites consists of low-quality links that are created to manipulate search engines.

Why are SEO experts use PBN (Private Blog Network) as Link Building Technique?

SEO experts who are in a hurry to take full control of their website & the link-building efforts make use of the PBN technique. While using other white hat techniques, the SEO experts cannot always take control of where the links are coming from. And, that is why SEO experts use PBN (Private Blog Network) by building expired domains, which have sites that have built up authority in the eyes of the search engines. These expired domains are made a part of the PBN by adding new content regularly. And, SEO experts who make use of this black hat technique go to great lengths to make sure Google doesn’t identify the PBN network sites in the following way:

1. Buying hosting services from different hosting providers.

2. Using different themes, layouts & different domain extensions

3. Using different registrars for domain registration

4. Content creation that does not link to money sites.

How Private Blog Networks Work?

How PBN (Private Blog Network) works is about beginning with understanding the importance of authority & backlinks. In simple terms, a backlink is a link that comes from some other site to your site. Organically backlinking occurs through authoritative content that makes some other sites quote your site using a link. This link helps your site where the link is created in a way that—it signals to the search engine about your site as being authoritative in the subject matter, which in turn has a positive impact on your site increasing your site’s ranking with respect to the related keywords.

PNB is designed to increase the ranking by obtaining links from a collection of sites purchased & created for the purpose. These domains are either collections of domains that have been already established or the domains that are purchased & built to obtain authority for the purpose of providing links to your main site. After the domains are established, real content is posted that also includes a link back to the main site.

Backlinks are one of the most important SEO factors & building organic backlinks might take days & months & something years. Building high-quality backlinks using the white hat techniques— needs the site owner to develop great content & work strenuously on relationship building. And, undoubtedly, organic link building takes a lot of work, time & strategy. On the other hand with PNB, the opportunity is absolutely unlimited to create your own backlinks and manipulate the search engine bots and make them believe your content or links.

Is PBN (Private Blog Network) a Good SEO Practice?

While PBN might get instant results, they’re not appreciated by Google and are considered as a black hat technique. And, as we know Black hat SEO technique does not have any intention to fulfill the searchers’ query & the human audience— it is about hoodwinking the search engine bots for obtaining authority for their site. The PBN (Private Blog Network) method often results in unwelcomed penalties including banning sites and sometimes-indexing. This can be sometimes a huge price that the site has to pay in comparison to the value PBN networks adds to your website.

How to Identify a Site is a Part of the Private Blog Network?

With Search engines becoming more aware of the black hat techniques and working more rigorously than ever before towards finding efficient ways to detect these techniques, the Black hat SEO experts are becoming more sophisticated & versatile. So, to know well in advance before you decide to give backlinks to some website XYZ, you need to know where it can negatively affect your site. In the below section, we’ve created a brief guideline to help you detect if a website belongs to a PBN (Private Blog Network) or not:

Look for the Factors to identify a Private Blog Network:

No New Updates: If there are no new updates— no new content, no new external links— will indicate that the site is not authentic and is used only to generate links. Another sign that a website is a part of a PBN (Private Blog Network) is— the site is using spun & duplicate content, videos & images.

Hosting: For a number of sites that are stemming from the same IP can indicate that — a website is a part of a Private Blog Network.

Site Design: A site may be a part of a PBN network, if it is following, copying — design, navigation, & other features like the color scheme.

Similar backlink Profile: If you see multiple sites having similar backlink profiles, it is an indication that the site is a part of a PBN(Private Blog Network).

Site Ownership: If the ownership & contact information is hidden — check the WHOIS lookup tools.

But, it is also essential to note that not all owners who maintain multiple sites are making use of the PBN scheme. If the same links are present in multiple websites in an organic fashion then it should not be considered as harmful.

In nutshell, if you are relying on the Personal Blog Network scheme, you must know that you are always at the risk of getting your website’s SEO hurt. While there are pros to consider, but only under the cloud of potential penalization. With PBN(Private Blog Network), you might generate some quick authority,  but that might not exist for long. On the other hand, whereas on the other hand, it might take more time to increase ranking with the traditional methods, the results are there to exist. Here are some of the best traditional SEO methods to increase ranking:

1. Guest blogging
2. Writing testimonials
3. Creating share-worthy content
4. Leveraging your social platforms
5. Building a loyal audience

Conclusion:

So, the question is if you should use a private blog network now— as we’ve discussed in the sections above, while it might help your SEO & give results quickly but there is an unfortunate risk of Google banning your website or hurting your website’s ranking. So, the better way is building backlinks by guest blogging, sharing content that matters & leveraging social media sites— it might take time but the time is worth it.

Private Blog Networks: Penalty or Profit?

Reasons Why You Should Upgrade to Google Analytics 4 (GA4)

Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?

It’s all over the map — a lot of marketers are struggling to get answers to a few of these questions even when they know everything about the GA4 update.

In a recent development, Google Analytics updated to Google Analytics 4 or GA4. It replaced the long-lived Universal Analytics (UA). You might wonder why it is called Google Analytics 4 — we’ll explain that later on in the blog.

What is your first impression whenever a new version of a product is launched? Obviously, before you know it your mind starts contemplating, “Is it worth updating to the new version or should you stick to the older version?” While sometimes you’ll be convinced to update to the new version only immediately, in the other case, you would consider sticking to the older version. The same is true with Google Analytics 4 or GA4 updates.

Why is it called Google Analytics 4 upgrade?

To help you get the answer to why it is called Google Analytics 4 update, let’s walk through the history of Google analytics. The answer lies in the evolution of Google Analytics. So, at the initial stage it was called Urchin (the name was taken from the name of the company that Google bought in 2005). The next version was Classic Analytics, which later became Universal Analytics. Before Google Analytics 4 upgrade was introduced in October 2020, you were using Universal Analytics.

What is Google Analytics 4 upgrade?

In the 15-year long history of Analytics, Google Analytics 4 upgrade is the biggest thing! Google has worked for years for this new development to happen and there is much more to come in the years to come. Many Digital marketing experts & Google itself in its press release says, “Google Analytics 4 upgrade is the future of analytics”. And, the sooner you upgrade to Upgrade to GA4, the better it would be for your business and your SEO strategy.

However, it might require a little more time & effort to implement the Google Analytics 4 upgrade, but the results are going to stay! This is our second blog on Google Analytics 4 upgrade. In our first post, we talked about what GA4 is and how to upgrade it.

So, we thought of discussing why you should upgrade to Google Analytics 4 (GA4) and what are its benefits. In the preceding section, we would be discussing how the GA4 upgrade will help you realign your analytics with business objectives and how it will give you a more potent way of analyzing, tracking & measuring your developments.

Let’s see how:

Reasons why you should upgrade to Google Analytics 4 (GA4):

1. Google Analytics 4 upgrade is the future of Analytics.

With the GA4 upgrade, Google is now going to focus its present & future developments solely on Google Analytics 4. So, the idea is to start as early as possible so that we get acquainted with what it is like and what are its benefits. While Universal Analytics (UA) will obviously not be deprecated, it will become less relevant. The best solution is to run GA4 along with Universal Analytics. GA4 is already functioning from October 16, 2020, and more new standard features will be added in the years to come.

1. GA4 upgrade will enhance your measurement & tracking.

Enhanced measurement — this is one of the most exciting features of GA4. It will help with automatically tracking outbound clicks, site search, scroll events, and file downloads using the base GA4 tag. You don’t need any additional tagging or code  — it can be simply done by turning to the enhanced measurement of the GA4 interface.

In addition to that, with the latest GA4 update the engagement track has moved to the next level. There are more sophisticated engagement measures of Engagement Time and Engaged Sessions are in place — that will replace the infamous bounce rate. Now a visitor will be automatically marked as “engaged” upon spending more than 10 seconds on the site. However, it might take a little longer for the Universal Analytics users to get acquainted with GA4, it will get you a more useful standard measure of engagement.

1. You can identify visitors across devices.

The GA4 upgrade will allow you to identify visitors across multiple devices with the help of Google’s user identity data. For years, it has been a struggle for digital marketers and experts to identify the same visitors across multiple devices unless they are logged into your app or website. With the GA4 upgrade, even when the users do not have a user ID they can be identified across different devices with the help of Google signals. By default, GA4 will identify users most accurately — first, it will look for the user ID then it will check data from the Google signals and then use the default client ID.

1. The GA4 upgrade is easy.

In our previous blog, we have specified steps for Google Analytics upgrade — it’s easy if you are using Universal Analytics. If you are still not familiar with — how to upgrade to Google analytics 4 click the link. You’ll find the easy steps for the GA4 upgrade here.

1. There’s more coming up.

Google is still working on its new update and it will now focus completely on Google Analytics 4. So, you’ll definitely have more in the near future where you can transfer features from your UA property to your GA4 property. In the present scenario, there aren’t any filtering capabilities as in UA property — but it could come up very soon.

Takeaways.

As one would expect, inevitably Google Analytics 4 will get you more in-depth & powerful data for your analysis to be done correctly than UA. It will get you more relevant data on why users are coming to your site. However, you won’t get everything right off the bat, but upgrading to Google Analytics 4 early will make it easy for you. It is evident site owner & digital marketing experts must upgrade to GA4 as early as possible.

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Multichannel vs. Omnichannel Marketing: What is the Difference

The digital marketing world is evolving at an unimaginably fast pace. Every day there is a new concept, marketers are busy implementing so as to get the best of both worlds enticing customers & improving ROI.

In the past few decades, the digital world has taken a drastic turn with people switching between multiple devices to get their tasks done — mobile to their computers & more. And, this is why the evolution of new interconnected network concepts whereby marketers could sell & communicate to their customers using multiple channels was evident.

In the present time, as much as 98% of the American population, switch between their devices throughout the day. All of this has led to marketing evolution which enables marketers to communicate to their customers in the most efficient manner — omnichannel marketing & multichannel marketing are the results of this evolution.

It has been long enough that the word Omnichannel has been around but we still confuse it with multi-channel marketing. While the two terms sound similar and a number of marketers are using them interchangeably, they are two different concepts — there is a difference between omnichannel marketing & multichannel marketing.

This blog post has been created to make you understand how the two concepts are distinct and which strategy will benefit your company the most in an era where consumers are constantly switching between multiple devices & touchpoints. To get you a clear picture of how the two strategies are different, we’ll first separately define them.

What is Omnichannel Marketing?

Multichannel marketing is about giving an ever-connected seamless & integrated experience to the user. It involves creating a scenario wherein all the communication channels are integrated together for better connectedness.

The omnichannel strategy aims to provide an integrated & holistic customer experience. Omnichannel marketing strategy has been designed considering in advance that the consumer will switch between different devices before making the final purchase decision. Omnichannel marketing helps companies provide a unified experience to their customers as they hop from one channel to another.

What is Multi-channel marketing?

Multi-channel marketing enables businesses to interact with their potential customers through a variety of channels — websites, mobile, emails, social media, print ads, and landing pages. In this form of marketing, each of the channels involved will operate independently and each of them will have its own outlined strategy of operation. Multi-channel marketing enables organizations to interact with their customers using a multitude of channels.

Per a study, as much as 73% of the customers use a number of different channels to interact with their favorite brands. Therefore, the approach not only makes it possible for companies to engage with their customers on different channels but it also helps companies in meeting consumer expectations.

Difference between Multi-channel marketing & omnichannel marketing:

While the difference between Multi-channel marketing & omnichannel marketing might look pretty subtle — they are two distinct approaches with distinct goals.

The aim of multichannel marketing is to make use of multiple channels to reach out to a wide range of audiences. It creates a broader reach of the campaign by disseminating the information through different channels — social media, email, website & more. The multichannel marketing strategy is so designed to reach out to potential customers no matter where they are engaging with the brand.

While all omnichannel campaigns are multi-channel but not all multi-channel campaigns are omnichannel. You can provide a platform to your user to communicate through – a stunning website, blog posts, and social media campaigns — but if they are all not working together, it’s not omnichannel.

Unlike multichannel marketing, with omnichannel marketing — messaging & campaigns are integrated together to get the user with a consistent experience. In that way, the consumer will be nudged into the same direction with every touchpoint. Omni-channel marketing makes sure that through every other channel the customer gets the same experience, fortifying their trust in the product.

And, it also works for sales, customer support, PR & product. Omnichannel marketing strategy enables businesses to retain as much as 89% of their customers. Let’s talk about the three major differences between Multi-channel marketing & omnichannel marketing:

1. Channel vs. Customer

Multi-channel marketing is about casting the widest net to get the most customers in the net & educate them about your brand. In multi-channel marketing, companies make use of two or more than two channels at the same time to interact with their customers. In this form of strategy, the goal is to spread your brands’ message through different channels — the most popular being social media & email marketing. The multi-channel approach focuses on communication channels!

On the other hand, the omnichannel marketing approach focuses on customers rather than on the number of channels. The idea is to create a seamless integrated approach wherein all the communication channels could be connected. It gives a personalized customer experience across different channels! Per a study, on average the customer retention rate increases by 91% every year with well-defined omnichannel strategies in place.

To know more about how Customer Retention works for Your Business’s Success, click the link.

1. Consistency vs. Engagement

Omnichannel marketing focuses more on customer experience. On the other hand, the multi-channel approach aims to enhance engagement using a variety of channels. This is the second vital difference between Multi-channel marketing & omnichannel marketing. By applying the omnichannel marketing approach brands ensure that the user has a consistently personalized experience & message across all possible communication channels.

On the other hand, in the multi-channel approach, each & every channel of communication operates separately which creates a lack of integration & consistency. This in turn creates an impersonalized experience, leaving the user in a state of confusion. This inconsistent brand image via different channels discourages familiarity & relationship with the brand.

1. Effort vs. Effortless

The Omnichannel approach understands and works on how to reduce extra efforts that the user has to put in to reach your brand. It uses data to analyze where the customer has to put in extra effort to know about your brand — the omnichannel strategy with this knowledge eliminates the extra efforts the user is putting in.

Benefits of Omnichannel Marketing

We have already familiarized you with Multi-channel marketing & omnichannel marketing. While there isn’t anything bad about multi-channel or the omnichannel approach — but omnichannel is the GOAT of the game it connects channels together making it a seamlessly integrated experience for the user. So, with successful omnichannel marketing in place — your brand will enjoy some extra perks. Let’s talks about the benefits of Omnichannel Marketing:

1. Revenue generation betters

As the omnichannel fosters a sense of trust in your customer for your brand, it encourages them to repeat purchases. It further helps in customer retention and helps in acquiring new customers with the help of word-of-mouth marketing and content personalization. As customer acquisition & customer retention increases — the business gets a boost & hence revenue generation gets better.

1. Customer Loyalty Improves

With the help of omnichannel marketing efforts, your business provides a personalized & consistent experience to users which further encourages customers to purchase from you. Customer gradually becomes loyal towards your brand as he gets a consistent message as every single channel and thus an improved customer experience thus making them loyal towards your brand.

1. Improves Brand Recall

When the user has a consistent experience every time he comes looking for something at your website and ends up with a happy purchasing experience every time —  it will improve the brand recall. And, when there is a firm sense of brand recall, it is more likely that the customer becomes loyal towards your brand and purchases from you.

Create a strong omnichannel strategy for your brand!

With a huge number of marketing channels available today — it’s confusing & complex for the customers’ journey. At AdMedia, create a strong successful omnichannel marketing strategy to feed your customer with consistent & personalized information at every stage of his journey.

Marketing InnovationTags:Multichannel vs. Omnichannel

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E-commerce Marketing Strategy: 15 Tips to Increase Your Online Sales

The sale during the pandemic took the wind out of sails for most businesses. However, this COVID-19 phase proved out to be a blessing in disguise for the e-commerce sector. There were almost no signs of slowing down!

Per a study, it has been estimated that the e-commerce industry will take a big leap forward with a growth rate of 265% through 2021. And, therefore online businesses are looking for a result-oriented E-commerce Marketing strategy for 2021.

To take the advantage of this, online marketers are looking out for an improved E-commerce Marketing strategy for 2021. For businesses, it’s more like a golden opportunity to acquire valuable customers, get back those lost customers, and build relationships.

So, how to increase your online sales? How to reach out to your most valuable customers & increase traffic on your website? You cannot win the game, get traffic & increase conversion with the basic e-commerce Marketing Tips & Techniques.

Therefore, in this blog post, we’ll be giving you an overview of some of the most effective E-commerce Marketing strategies & tips on how to make them successful. Read further to discover more & make sure you are implementing these Tips & techniques. Let’s get started:

E-commerce Marketing strategy for 2021: How to Increase Online Sales.

1. Talk about the Exigency of Buying your Product.

While undoubtedly, taking an honest approach is essential to a result-oriented E-commerce Marketing strategy for 2021. But, we cannot rule out the essence of creating exigency or urgency for the product or service you are trying to sell. This will help you persuade your customers to buy from you in the shortest possible time.

There are a variety of ways you can create this sense of exigency — one of the best ways is enticing the audience with time-sensitive special offers. In addition to that, extending financial incentive to customers like discounts in any form, or free shipping. This could be a helpful E-commerce Marketing strategy for 2021.

1. Learn to Humanize your Brand.

Your customers will trust words from humans more than the other way round. So, as an e-commerce company, you should focus on making sure that your customers are able to see the face behind your brand. This is an essential answer for — how to Increase Online Sales! You can humanize your brand by sharing pictures of how your products are being produced & packed, showing them videos & testimonials. So that your customers are able to see the face behind the brand — you must also communicate & reply to them on social media.

And, don’t just skim through the bad reviews from the customer – hire people to reply elaborately to every dissatisfied customer. This will assure your customers that there are real humans behind who are working day & night to make it an exciting experience for them. Your e-commerce marketing strategy must focus on every trivial aspect — that is how to increase online sales.

1. A perfectly-crafted product description is essential to the success of your E-commerce Marketing strategy.

Optimizing your product description will not only entice more customers & encourage them to buy your products but it will also support your SEO strategy. Description optimization will help you show up high on the search engine & rank high. This evidently will mean high visibility of your products, better lead generation, and improved sales.

A perfectly-crafted guide will equip your audience with the information he/she is looking out for. This will not only encourage your customers to buy from you but will also reduce the bounce-back rate. So, don’t forget to incorporate bettering your product description in your E-commerce Marketing strategy for 2021. Also, include testimonials, reviews & dedicate a page to frequently asked questions. Write a killer description for every single product on the site!

1. Don’t complicate your Checkout Process.

What if you are noticing most of your customers are bouncing back from the checkout process? Certainly, you have in place a complicated Checkout Process — which might be thwarting the performance of your online business. So, you need to make the checkout process as simple as possible and that is how to increase online traffic & sales.

To start with — make sure that everything related to the checkout process is on the same page. In case, you cannot do with a single page, at every other page during the checkout process, show a progress bar at every page indicating the time left for the checkout process. Make sure that every next button is easily discoverable or the user will get frustrated leaving your site.

Simplify your checkout process for bettering your E-commerce Marketing strategy!

1. Use social media for selling your products/services.

Don’t use Instagram, Twitter & Facebook just for morning motivations & late-night goodbyes! You can sell & popularize your brand using the power of social media. And, not only you should focus on an organic social strategy, but you should also create a strong paid social ad strategy, which will help you sell your products on social media. But, here you have to be cautious of which social media platform will work well for your business. Do your research in advance to find out where your target audience is!

1. Bring back your past customers with retargeting.

A recent study has revealed that as much as 98% of your customers will not convert on their first visit to your site. And, if you want to bring back those lost customers to your site, you’ll need to incorporate retargeting in your E-commerce Marketing strategy. There are a number of ways you can use to retarget your customers — one of the most popular ones is running retargeting ads on other sites.

Whenever a customer visits your site and returns without buying other websites. You can show them your retargeting ads that are relevant to what they were looking for on their favorite websites. Pretty interesting!! You can also retarget your audience with email campaigns. These retargeted ads & email campaigns will allow you to come back and purchase from you. Retargeting could prove out to be one of the most successful E-commerce Marketing Tips & techniques we have stated above.

Some more E-commerce Marketing strategy:

1. Consider updating your website.
2. Do not hesitate to invest in quality images.
3. Highlight FREE offers for your audience.
4. Create a mobile app for your online business.
5. Create detailed Buyers’ Persona.
6. Focus on Your Content marketing strategy.
7. Run PPC campaigns
8. Use Email Marketing Automation.
9. Highlight Trust signals like Customers Testimonials.

Takeaways.

Create exigency, humanize your product, update your website & use quality images for your products — this is how to increase online sales & traffic. In this blog post, we’ve mentioned some of the most result-oriented, E-commerce Marketing strategies that will bring your brand in front of your audience and improve sales.

E-commerce Tags:E-commerce Marketing Strategy

E-commerce Marketing Strategy: 15 Tips to Increase Your Online Sales

Content Repurposing: How to Make Your Old Posts Breath in Life?

Do you even remember how many blog posts you have written for your brand until now? And, do you know how many people could reach out to read your blog?

Millions of blogs/ articles are being created on a daily basis. But, not every post gets the visibility that it should get. Most of them are just seen by a few people and are then discarded off into the trash.

This is not only a waste of time but a colossal sum of money it takes to create those blog posts. On top of that, if your content is not getting the traffic that it should, it’s certainly reducing the ROI.

Imagine what you have wasted until now creating thousands of blogs and letting them go away into the trash without getting the visibility that it must.

In that scenario, it makes sense to get your content marketing done using the older posts by seasoning them. As a content marketer, you can maximize the visibility of your brand and the blog post by bringing your blog posts in front of people.

While churning out new content ideas and content every single time could be tough! So what if you can repurpose your older posts and serve them in front of the hungry audience to get noticed tremendously.

Repurposing will bring life back into your older posts and will open the door to reaching out to the millions of readers out there who might have been looking out for this information for a long.

Repurposing your content is about reusing and reformatting your older posts in a way that they become suitable for a variety of other content outlets. In this blog post, we’ll talk about plenty of ways to repurposing your older blog posts.

Let’s get started:

1. Convert your blog into a presentation.

Create a presentation chrome your old post with interesting statistics, exciting quotes & much more. This could provide the users with an easy-to-read recap of your older content and it could consequently lure thousands of readers. In addition to that, these presentations can be shared on various social media platforms and can thus improve engagement. There are several online software you can use to create your presentation from your older piece of content.

1. Converting your content into Infographics.

Infographics, the visual representation of your content. Infographics can be a wonderful way to enhance social shares and thus enhance engagement. You can create infographics from your older posts and then republish them. When an old blog post is converted into infographics there are tremendously increased views. This step will boost ROI and engage in more valuable audiences. You just need to make sure that, while drafting the infographics, you have given a gripping headline and explained everything with supporting facts & figures.

1. Convert your older posts into Guides.

When you have been writing on the same topic for so many months or maybe years — you must have gathered enough knowledge on the topic. So, when that happens, it’s time you can convert this knowledge into a hands-on-guide for your audience. This is the case with your older posts, you have written so many posts on the same topic but in pieces. Repurposing these pieces of content into a guide will offer this amazing opportunity to woo your audience. Guides when created in subtle, clear & informative ways can have pretty high re-reading value for the fact that — they are of use to both beginners and for people with experience in the field.

1. Convert your older blog post into Videos.

In the last few years, videos have been taking over various other forms of content. People are more comfortable listening to information than sitting on their couch and reading them through. Most people today have no time to read a long article! On top of that, videos are easier to understand and interesting. So, you can turn your older blog posts into videos and get them republished to engage the audience.

Some more ways to repurpose your blog post:

1. Turn your blogs into podcasts.
2. Update your older blog post with exciting new information.
3. Create an e-book from your older blog posts.
4. Start writing guest posts on topics you have covered.
5. Create an FAQ from the collecting question of clients from support.

Repurposing: Let your old blog post breathe in life!
Repurposing your older content including blogs & articles will not only help them breathe in life again, but it will also bring in better engagement. If you are a content marketer, after reading this blog, you’ll understand why it is important to incorporate this technique (repurposing your content) in your SEO strategy. There are hundreds of advantages of creating something interesting from the older blog posts. Hope this information will give you an idea of how you can repurpose your older blog posts to breathe in life again!

Content Tags:Content Repurposing

Content Repurposing: How to Make Your Old Posts Breath in Life?

How Google Ranks Google Lens Result

Google officially launched Google Lens, the image recognition technology in 2017. It made it possible for people to understand a lot of things in their surroundings using the camera of their smartphones.

Google Lens is like — when you have a business card of someone from the last meeting who may be of great help in your future business endeavors and you do not want to save that contact details in your phone manually, the camera of your smartphone will do that for you.

You can use your Google Lens — and directly tap on the text to copy it, or you can tap on the email address on the business card and directly send an email or click on the address to navigate directly to the address — so Google Lens makes it easy for you.

This AI-powered technology provides the user with extremely useful vision-based computing capabilities and gets you the information that you are looking for. This information allows the user to explore locales, shop using images, identify plants, translate text, copy information & a lot more.

Today, we have no time to manually copy a text, and to perform any such task manually, we want something that can do that for us before we know it. Google Lens is one such solution to a lot of our problems. And, gradually this wonderful technology is going to be on top of every user’s mind.

For digital marketers, it’s a challenge to discover how Google Ranks Google Lens Result. To get that knowledge handy, we have to understand how the Google Lens algorithm works and what all are the ranking factors that Google uses in its Lens algorithm.

What is Google Lens?

Google Lens is an AI-powered technology that can perform a variety of actions including copying text, shopping, converting text & more — by detecting an object using the camera of your smartphone. The most exciting thing is that when you are using Google, your lens won’t just see what your camera does, but also help you understand what you are seeing.

How Google Ranks Google Lens Result?

We have taken a reference from an in-depth analysis of the Google search results by Backlinko, which gets us a clear picture of how Google ranks Google Lens results & how the visual search works. This will require you to work on a few aspects of your SEO strategy. We’ll be throwing light on every aspect of finding one by one:

Title Tag: There is a matching keyword in the title tag of the page for almost 32.5% of the Google Search Results.

Images: As much as 33% of the Google Lens Result Images are present at the top of the page. The images high up on the page will fetch most of the Google Lens results.

Image alt text terms: As much as 11.4% of the Images that contain alt text terms similar to the keyword that someone has searched recently rank high on the Google Lens Search.

Page Authority & Domain Authority: Websites and pages with high authority will have the advantage of ranking high in Google Lens.

Mobile-friendly websites: As much as 90.6% of the Google Lens results come from websites that are mobile-friendly. Google Lens gives an advantage of ranking to the mobile-friendly devices over others.

Page load time: Google Lens gives an advantage to the relatively slow-loading pages.

Top-performing websites: Of all the Google Lens search results, 7.2% of results come from Pinterest & 4.1% of it come from Amazon.

Page’s URL: 29% of the Google Lens results are from pages that are built from keyword-rich URLs.

Responsive images: With Google Lens, the Responsive images have no ranking advantage, and that only 13.1% of the images in the Google Lens search result are responsive.

Images filename: Most of the Google Lens Search results have images with a relevant filename. Google Lens gives ranking preference to images with a relevant filename over images with an irrelevant or missing filename.

Google organic Ranking: As much as 15% of the Google lens Search results were from websites that also ranked high over the Google organic search pages.

How you must prepare for Google to Rank you on Google Lens Result?

Integrating AI into search marketing is inevitable. Getting started with Google Lens means covering some search optimization basics.

AI integration into search marketing is a prerequisite to Rank on Google Lens Result. To start working on Google Lens, you have to make sure you are working well with some of the search optimization basics neatly. There are a variety of opportunities when it comes to image searches. On product searches, the buying intent is pretty high, and therefore the foremost thing on how Google Ranks Google Lens Results is about brands indicating clear information on their products. To rank on the Google Lens search results, you need to take care of a few things. Read below:

• To rank on the Google lens search results use only keyword-optimized title tags.
• Your site will get ranked high on the Google Lens results when images appear top of the web page.
• Use images with alt text containing the keywords that someone has searched for recently.
• Work on the page authority & domain authority of your website or website pages to appear on the Google lens.
• Make sure that the logo and branding are done correctly. A strong logo is an important aspect of ranking high over the Google Lens Search results. A restaurant business must make sure to keep the outside branding visible from the street view.
• The metadata of the website should be created in a way to contain all the information in its alt tags for anchor text in image links, in the alt tags for pictures, and the text surrounding photos.

Takeaways.

Google Lens is an opportunity for not only the consumers but also for marketers who can use the platform to reach out to their target audience. And, apart from all the commercial opportunities that Google Lens offers, it also helps with shooting, pointing & scheduling a call into our calendar, and to do more. In the coming years, Google lens will pick its way into the life of our smartphone through Google Photos & Google Assistant. To know more about the latest Google updates & new technologies that Google has in the last few years, click here.

Digital Tags:Google Lens How Google Ranks Google Lens Result

10 Content Marketing Stats You Must Know About

Have you lately tried finding out about the current content marketing trends in your industry? If the answer is no — it’s like you’re barking up the wrong tree. If you do not have the right knowledge of the current industry trends, your content marketing strategy is never going to get the result you are eyeing upon.

It is for sure without solid & concrete knowledge, you will end up doing guesswork creating a non-performing content marketing strategy. Before you get started with your content marketing strategy, having the right knowledge about the content marketing stats will help you head in the right direction.

This blogpost is dedicated to bringing you information about the latest content marketing stats and helps you through your journey of creating a profitable content marketing strategy. Let’s dive deeper:

Content marketing stats to help you devise a content marketing strategy in 2021:

1. Most successful bloggers create content with mixed of topics

Most of the successful bloggers create their content repository in a way to contain all types of blog titles — 0.8% Q&A articles, 3.6% guides, 13.8% lists, and 10.8% Q&A articles. Per the analysis data, most blogs get benefitted from having content pieces with different topics.

You have to do some extra work to find the right mix of topics for your blog — as each industry is different and their audience reacts in a different way. Dig into the web site’s analytics, find out the popular topics on that blog & also on your competitor’s blog.

1. As much as 60% of marketers create at least one piece of content every day.

Your content strategy can be only beneficial to your company if it inculcates the element of consistency. For you to become a consummate content marketer — you have to make sure that one or more content pieces are being published every day. To keep your customers satisfied — the most important element is consistency. And, along with consistent effort, you also need to devote enough time to your content creation.

Unless you have an extremely giant budget, you cannot succeed as a marketer by keeping content consistency at the back burner. And, even if you have a good budget for social media PPC campaigns or Google AdWords ads — you cannot ignore content marketing. This particular finding says that getting leads is not a struggle for all those 60% of the marketers who are creating at least one piece of content every day.

1. More than 2.96 Billion People are on social media

Per the data, there are more than 2.96 Billion People on social media. But, most businesses have not been able to harness the power of social media and the leads they can create. Most companies are not handling their social media as effectively and as often as they should be doing it. There are only a few industries that are taking advantage of this huge social media population — fitness, apparel, health, home & a few more. Content marketers along with other team members must introduce this loophole and get benefitted from the power of social media.

1. Content marketing generates three-times better leads than traditional marketing at 62% lesser spend.

For all those marketers who don’t take it as seriously as it should be — a 62% lesser spend & three-times better lead generation can be a real eye-opener. When you invest your time & money into content marketing you save a considerable part of your budget that could have drained into the traditional forms of marketing. When we say that, it does not mean that performance-based native marketing & Native ads have only a little role to play — it’s just that you have to create the right balance.

The best idea is to create a balance between traditional marketing and content marketing. While traditional marketing will not only cost you more than content marketing & generates lesser leads, but also it can’t nurture those leads generated. With this knowledge, you must diversify your efforts while not completely abandoning traditional marketing. But, given the kind of result it brings, you should always focus on creating

1. 36% of Articles that had both H2 & H3 tags got better traffic & were shared more.

According to a study, as much as 36% of articles that contained both H2 & H3 heading performed better than those articles which had only H2 or only H3 heading. These articles performed better in a number of ways — they got better traffic, more shares, & more backlinks. The probable reason for this difference is that people skim through articles they read and would prefer reading only those articles in which the heading are managed mindfully. These articles keep the reader away from reading the entire article (which is frustrating) saving their time.

Some more content marketing stats every content marketer must know:

1. 62% of the content marketers create their content strategy in a documented form.
2. As much as 76% of marketers directly link organic traffic to the success of their content.
3. 84% of B2B marketers are relying on outsourcing their content.
4. 26% of blogs are made rich with videos and 41% of marketers say that these rich blogs get tremendous results.
5. 82% of businesses that rely on blogging to increase ROI on every search from inbound marketing.

Conclusion

Content marketing is evolving every day — marketers are making their content rich with videos, images, infographics & more. All these new transformations are changing how the customer is consuming your content. A smart content marketer will always keep this knowledge on top of everything — having the knowledge of new content marketing trends is the foremost requirement.

It is not just about creating content & throwing it in front of the user but it is more about delving into the consumers’ response to it. You can generate leads from almost everywhere but it is about how you can create quality content that intrigues your audience. It is important to keep the latest content marketing trends in front of you and create your content marketing strategy then only you can get the results.

Content Tags:content market stats, content marketing

Content Marketing Stats You Must Know About

6 Different forms of Native Ads and their Benefit

The universe of Digital marketing is evolving every day without any break. Businesses are looking for ways that can cater to the consumer’s needs and how they want to learn about brands. Per data, the clickthrough rates for banner ads were 9% in 2000 which slipped to1% today.

These evolving trends have led businesses to turn to native advertising. And, the good news is that native ads have so far been pretty successful. As per a data assessment, as much as 53% more consumers are viewing native ads than the others. In addition to that, native ads can increase brand lift by 82% and the purchase intent is 53% higher when the user clicks on a native ad than when he clicks on a traditional ad.

Native ads are designed in a way to fit in the context of the publication that the ads appear to be a part of the content itself. And, it must be so designed that the consumer is able to distinguish between the native ads and the original content of the publication. Native ads are not just good for brands but are also good for consumers. To know everything about native advertising click the link.

In this blog post, we’ll talk about the six popular forms of native ads and how they can benefit your business. Let’s read to know more.

Let’s get started:

1. In-feed Units

These are sponsored content that is promoted within the natural environment of the publication. The in-feed units will be marked as sponsored and are present on the website in a similar format as all other content of the publication. This form of native ads is written by the publisher themselves or in conjunction with the advertiser who is sponsoring the content. Simply put, In-feed Units appear with all other editorial content on the website or in the news feed of the social networks.

1. Recommendation Widgets

content recommendation widget is the widget at the end of most websites, most of which would read ‘Recommended for you’ or ‘You may also like. These are sponsored recommendations and paid discovery links that are distributed by content amplification networks. It is used to amplify the content of your brand by recommending it to like-minded readers or audiences. This recommendation widget is ideal for brands that are promoting their business with content marketing.

1. In-Ad with Native Element Units

The In-Ad with Native Element Units will look like any other standard ad. However, unlike how it looks, these ads are contextually relevant to the publishers.  For instance, a brand might promote its own products on a website that publish user-generated content in that context.

1. Promoted Listings

The paid Search Ads do not have any editorial format content. Rather they are so designed to get fitted seamlessly into the browsing experience of the user. These native ads are used most often by the e-commerce sites and they promote sponsored products that are identical to the products that have been already listed on the site itself.

1. Custom Ads

The IAB has coined the term “custom ads”, which it uses for contextual ads, which do not fit into a specific format.

1. Paid Search Ads

These forms of native ads are similar to the promoted listing — the only difference being that they appear at the top of the search results. The terms ‘paid search ads’ and ‘promoted listings’ might be used interchangeably depending on the publisher. Based on the location and preferences of the searcher these ads might also be used to promote businesses.

Takeaways.

So, while the native ads are entirely different they can be used to adapt to the design and structure of the website complementing its overall functionality. Most users do not consider native ads as a form of advertising and they get to click and share it. With the help of programmatic advertising platforms, advertisers can pretty easily launch plenty of native campaigns across different websites throughout the world. And, publishers can naturally embed these ad units with the help of SSP and therefore can monetize their inventory without annoying their loyal readers.