The Timeline Of Netflix : From DVD Rental To Media Omnipresence And Multiple Awards: The Rise Of Netflix Via Its Data Use

Netflix and its streaming service has become a mainstay of the media today and has come a long way since it started out as a DVD rental delivery service. Here we look at key dates in its history and how it has evolved the way it uses data and algorithms to develop and bolster its success.

By   Gaurav Inani |  YEET MAGAZINE |  Updated 0439 GMT (1239 HKT) December 03, 2021

Netflix and its streaming service has become a mainstay of the media today and has come a long way since it started out as a DVD rental delivery service. Here we look at key dates in its history and how it has evolved the way it uses data and algorithms to develop and bolster its success.


STILL SPINNING DISCS Netflix started out as a US DVD rental company, sent to subscribers via courier. In 2000, Netflix owners Hastings and Rndolph offered to sell the company to Blockbuster LLC for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke, saying "The dot-com hysteria is completely overblown.” THE BIRTH OF NETFLIX PLAYER In 2007, subscribers could start streaming movies and television shows directly to their homes through the Internet and the company also delivered its billionth DVD. In 2009, Netflix streams overtook DVD shipments and it found the elusive algorithm, awarding $1,000,000 to the "BellKor’s Pragmatic Chaos" team.

THE RACE FOR THE ALGORITHM On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a videorecommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.



1997-2000 2000-2001 2001-2014 2016-present

20132015 2021

POWERED BY THE CUSTOMER In 2013, Netflix developed original programming, based on analysis of their customers’ data. Where studios were wanting to just make a pilot, Netflix already knew based on its data, that a series would become a hit. 2015 also saw a minor hack reported by McAfee of netflix user’s accounts.

Marc Randolph

CO-FOUNDER & FORMER CEO MEASURING VIEWERSHIP October 2021 sees viewership measured for programming based on the number of viewers or households that watched a show in a given period. This will include the number of hours that a show was watched including rewatches. This breakthrough makes Netflix even more attractive to partners.

Reed Hastings


netflix history timeline

meghan and harry netflix deal cancelled 2022

netflix unhappy with harry and meghan

"netflix series" movie or series or "netflix movie series" or "netflix documentary"1997 netflix

2000s tv shows on netflix

álvaro morte movies on netflix

álvaro morte netflix

álvaro morte series netflix

language learning with netflix

anna delvey paid by netflix

arcane netflix champions

arcane netflix episodes

arcane netflix gif

arcane netflix how many episodes

arcane netflix icons

arcane netflix mel

arcane netflix numbers

arcane netflix parents guide

arcane netflix series

arcane netflix studio

arcane netflix wiki

arcane netflix wiki

aarcane netflix wikipedia

arcane script netflix

arcane tv show netflix

can you invest in netflix

can't find arcane on netflix

can't watch arcane on netflix

cancel netflix dvd

canceled netflix shows 2022

canceled shows on netflix 2022

cancelled netflix shows 2022

cancelled tv shows 2022 netflix

cancelled tv shows on netflix

celebrity plastic surgeons netflix

did netflix drop harry and meghan

did netflix drop meghan and harry?

did netflix pay anna delvey

duke and duchess netflix

dvd rental netflix

dvd rental services like netflix

elite timeline netflix

evolution of netflix

evolution of netflix logo

ezreal arcane netflix

first netflix dvd

gucci movies on netflix

gucci show netflix

harry and meghan netflix deal cancelled

harry and meghan netflix deal worth

house of gucci netflix

house of gucci netflix italia

house of gucci netflix release date

how does netflix decide what shows to renew

how long has netflix been out

how long netflix been out

how much did anna delvey get paid by netflix

how much did netflix pay anna delvey

how much did netflix pay for inventing anna

how much did netflix pay jessica pressler

how netflix started

how old is vi in arcane netflix

how to invest in netflix

how to watch arcane without netflix

invest in netflix

invest in netflix now

invest netflix

invest to netflix

investing in netflix

investment on netflix

is gucci on netflix

is house of gucci on netflix

is netflix a good investment

is netflix a publicly traded company

is netflix capitalized

is netflix dvd going away

is the movie house of gucci on netflix

jackpot netflix

jaime lorente netflix shows

jaime lorente series netflix

khanyi mbau wig on netflix

league of legends netflix series

list of cancelled netflix shows 2022

list of netflix cancelled shows

list of netflix cancelled shows 2022

lol anime netflixlol netflix

lol netflix series

lux arcane netflix

lux league of legends netflix

meghan and harry netflix deal cancelled

meghan markle netflix deal cancelled

mh370 documentary netflix

netflix 2022 cancellations

netflix arcane animation studio

netflix arcane art style

netflix arcane avatar

netflix arcane avatars

netflix arcane characters

netflix arcane episode

netflix arcane powder

netflix arcane release date

netflix arcane success

netflix arcane vinetflix arcane viktor

netflix arcane wiki

netflix canceled shows 2022

netflix cancelled shows

netflix cancelled shows 2022

netflix cancelled shows for 2022

netflix chartnetflix company history

netflix company timeline

netflix created date

netflix date founded

netflix disk rental

netflix drop harry and meghan

netflix dvd delivery

netflix dvd history

netflix dvd rent

netflix dvd rental

netflix dvd rental history

netflix dvd rentals

netflix dvd subscription

netflix evolution timeline

netflix existence

netflix family hindi movies

netflix first dvd

netflix home delivery

netflix in 1997netflix invest

netflix investing shows

netflix loses subscribers reddit

netflix loses subscribers woke

netflix losing subscribers 2021

netflix losing subscribers 2022

netflix losing subscribers reddit

netflix losing subscribers woke

netflix lux league of legends

netflix paid anna delvey

netflix price change

netflix renewed shows 2022

netflix rental history

netflix return time

netflix rules

netflix scammer

netflix show cancelled 2022

netflix shows cancelled 2022

netflix shows cancelled too soon

netflix started as dvd

netflix started streaming

netflix started with dvd

snetflix stock chart

netflix streaming start date

netflix subscribers 2022

netflix subscriptions worldwide

netflix timeline

netflix timeline history

netflix total subscribers 2022

netflix when started

netflix's first dvd

omnipresent netflix

original netflix dvd

prince harry netflix

prodigal son picked up by netflix

prodigal son season 3 netflix

ray kurzweil netflix

reddit netflix turkey

should i invest in netflix

should you invest in netflix

show whindersson nunes netflix

tareco netflix

the grinch not on netflix anymore

the house of gucci netflix

the rental netflix

timeline movie netflix

timeline netflix

timeline of netflix

timeline on netflix

ursula corbero movies netflix

úrsula corberó movies on netflix

ursula corbero series netflix

what episode does gon transform netflix

what episode does gon transform on netflix

what happened to ncis on netflix

what shows did netflix cancel for 2022

what shows were cancelled on netflix

when did netflix become a streaming service

when did netflix become popular

when did netflix start streaming

when did netflix start streaming movies

when does arcane come out on netflix

when does arcane get good netflix

when is arcane coming out on netflix

when was netflix created

when was netflix created?

when was netflix founded

when was netflix released

when will arcane release on netflix

where can i watch arcane besides netflix

where can i watch arcane without netflix

where to watch arcane besides netflix

whindersson nunes netflix 2022

who created netflixwho made arcane netflix

who started netflix

why can't i find arcane on netflix

why can't i see arcane on netflix

why can't i watch arcane on netflix

why invest in netflix

why is netflix a good investment

why is netflix losing subscribers reddit

why should i invest in netflix

why should you invest in netflix

why you should invest in netflix

will netflix pick up prodigal son


Business Casual

Pinned by Business Casual

Business Casual1 year agoLove BC and want to see videos before they go live?Follow us on IG! ( 👉 2 replies


piluex23 years ago> Gets Charged 40 dollars at Blockbuster because he forgot to return a movie> Proceeds to destroy their company and bussiness model, effrctively erasing them from the map.What a madman.1.3KREPLYView 19 replies


avtii5 years agoSo in 1997 he was a millionaire but too embarrassed to tell his wife that he was due 40$ for late return, sounds true to me.1.3KREPLYView 26 replies


rentacow5 years agoWhen I had to cancel my Netflix subscription they refunded me everything I had paid, to the date, from the last time I streamed a video over a month ago. Good company.1.7KREPLYView 25 replies

Commando Master

Commando Master3 years agoBlockbuster could have been the Netflix of today, but they were too arrogant and refused to change and adapt to new technology. This is an important case study for all businesses to review.563REPLYView 15 replies

Whoopity Doo

Whoopity Doo5 years agoI don't think it can be understated how much impact the PS2 had on people having access to a DVD player.  It's one of the MAIN reasons the DVD format became standard.15REPLY

Carlos Malave

Carlos Malave3 years agoI find myself watching more YouTube than Netflix.543REPLYView 9 replies

nunya biznez

nunya biznez5 years agoI was never a Blockbuster customer.   I had a membership at another video place, a brick and mortar store.   When I first joined they had six thousand titles.   When I left them they had 1500 titles.   That was my biggest complaint.  But, rental fees at $5 for the first day, $4 for the second, $3 for the third day coming to $12 for three days was expensive.   Add to that the fact that you could not keep the video more than three days didn't help any.  Their late fee was $15 first day, $10 second day and $5 for every day after that regardless of the value of the video.   So one week's rental would have been $47 plus 8% tax which brought the total to $50.76 per video.   That means if you rented three videos (the absolute limit) and kept them a week you paid $152.28 AND they suspended your membership for a time equal to the days late times the number of videos which means you can't rent videos for the next 12 days.   If your late charges reach $500 they cancel your membership.  When your late fees reach $1000 they contact police and have you charged with theft AND keep adding the late fees.  I know one person who went to jail for a month and was sued for $3700 and lost!.   He tried to explain that the cassettes were lost and offered to pay for them to be replaced (replacement cost = $50) but they would not listen, they demanded those exact cassettes with the store logo on them returned.   They had a lot of screwy rules.   You couldn't rent more than one video of the same genre.   You had to pay an extra $5 fee to rent any video that was released within the last five days.   You had to sign a card guaranteeing not to let any minor view R-rated movies.  You had to tell them when you rented if you wanted it for one, two or three days and if you wanted to keep the video longer you paid the late fee regardless so if you wanted to change from one day to two days you paid  an extra $15 or a total of $20 per video.   You could pay $60 for a two day rental.   You had to read the fine print too because the rental had to be returned by 2pm the next day or it was late.  They closed at 5pm and were open Tuesday-Saturday.  If you rented on Friday you had to return the video by 2pm Saturday because if you returned them the next day they were open that would be on Tuesday and you would be late one day and have to pay the late fee.   Most of their customers were fed up but Blockbuster wasn't in our area at the time.  So when I bought my DVD player there was a coupon for Netflix in it.  I never heard of Netflix.   So I looked at the advertising and read the info and went on line and joined.   The next day I returned by cassettes to that store.   They had at that time 1500 titles down from their original 6000 and only had two hundred titles on disk.  I told the manager that I was canceling my membership and I told him why and how all their ludicrous policies and price gouging played into my decision but I would consider changing my mind if he changed his business practices.   He told me to leave and that I would never be welcomed back and he would do just fine and that people don't like the internet and prefer cassette tapes over disks and most people return their videos within one day anyway and generally I was full of shit.  My last words to him were that he would be out of business within a year.   Two months later he held a going out of business sale.  It took him the next three months to sell off his inventory.   He actually insisted that he charge $40 per USED cassette tape for the first month of his going out of business sale.   He lowered his prices only slightly each of the next two months but then sold every tape at $0.25 each the last week.   Most of the videos sold in that last week.   I know because I walked past his store several times a week.   I don't know what Blockbuster and other video store policies were.   As I said I wasn't a member but I can definitely see why video stores went out of business.   I made full use of Netflix and ended up renting videos for less than a dollar per video.   I think my membership was around $15 a month and I got to rent three at a time and I believe my total was around 20 videos total per month.   They had over ten thousand titles at the time including a lot of very obscure titles.Read more77REPLYView 4 replies

Peter Reynolds

Peter Reynolds4 years agoThe "$40 late fee" has been reported as being a myth created by Netflix's marketing department.43REPLY


AWOLF4 years agoJust imagine being in 57 million worth of debt and still thinking its a good idea; that's the mental toughness I long for22REPLYView reply

Benjamin Flagg

Benjamin Flagg3 years agoI remember working at Blockbuster, and from the second Netflix was announced, every employee except the stooges at the top knew it was going to be a game-changer, even if we didn't know the extent of how. When they offered to sell to us, us employees but the executives celebrated. When they laughed at Netflix's offer, we face-palmed. And later when they tried to play pathetic catch-up with their own service, just just kinda laughed and rolled our eyes. We tried our best as professionals and employees, but we knew it was game over. I'm glad Netflix came out on top though. Talk about vision and foresight, something John and the executives at Blockbuster sorely lacked at the time. :)5REPLY

William Lemmond

William Lemmond3 years agoVery good, informative summary, and with enough criticism of Netflix that you don't appear to be shilling for them.  Not just a puff piece.  Thank you.1REPLY

Elliander Eldridge4 years agoSo a $40 late fee, combined with a single poor business decision, cost Blockbuster everything.127REPLYView reply

Lance H5 years ago (edited)Netflix and other streaming video helped drive the nails into the coffin of that arrogant business called Blockbuster.  Outstanding!222REPLYView 7 replies

LC2 years ago Really enjoying all of your videos as I am going through them! Thank you for doing all this work and putting them together!! How are you able to research everything so well?

SS DD 2 years ago   I've been a Netflix customer for as long as I can remember, their return envelopes are a great idea and I loved it. I wish I had purchase their stock back at the IPO big   mistake on my part LOLREPLY

Knowhereman 3 years ago I remember the Qwickster announcement.  At the time I was very pleased with my DVD subscription and was not streaming.  Suddenly the DVD rates shot up 60%.  People were pissed, and Netflix apologized but didn't lower the rates.  It forced many into adopt streaming and drop the DVD service.  A shrewd move for them, but not so ethical.

Well Geo 4 years ago I've actually been disappointed with Netflix's algorithm. I feel it hasn't been THAT good at recommending films, even though I've watched a fair bit on it.

David Williams 3 years ago   Also, I worked at Blockbuster while all of this was happening, I couldn’t believe how blind, stupid, and stuck in the past the company was and ended up leaving just before they started falling apart2

Thevilmuffinman 5 years ago  The news of Netflix partnering with Comcast has me really worried about hidden fees and their customer service going down.

AllFrom your searchRelatedFrom Business Casual

Movies and series to watch in December on Netflix

If the holidays are coming, so will the long-awaited series and films. For the occasion, Netflix is ​​releasing the big game with a season 2 of Emily in Paris or, in another register, the comedy Don't Look Up with Leonardo DiCaprio.

To share

For a bewitching evening

Le Prestige (December 15)
The Witcher season 2 (December 17)

To keep the momentum going

Lost in Space season 3 (December 1)
The Good Doctor season 1 to 3 (December 1)
La Casa de Papel - season 5 Volume 2 (December 3)
Superstore season 6 (December 15)
Elite: Short stories - Cayetana, Philippe and Felipe (December 15)
Elite: Short stories - Samuel and Omar (December 20)
Emily In Paris season 2 (December 22)
Elite: Short stories - Patrick (December 23)
Cobra Kai season 4 (December 31)

To shed a tear

Unforgivable (December 10)
La Main de Dieu (December 15)
The Lost Daughter (December 31)

In video, "Don't Look Up: Cosmic Denial", the trailer"Don't Look Up : déni cosmique", le teaser

For a lively evening

The Big Bad Fox and other tales ... (December 1) Jojo's Bizarre Adventure Stone Ocean Season 5 (1 December) Jurassic World: colo Cretaceous Season 4 (3 December) Fly Home (December 10) Titans season 3 ( December 8)

To be in the theme

The Grinch (3 December)
What breath romance (2 December)
The Claus Family 2 (7 December)
Carolin Kebekus: The Last Christmas Special (December 8)
A Christmas in California: The city lights (16 December)
Dad does no gifts (December 21)
At Christmas Antipodes (December 24)
A castle for Christmas (December 26)

For a dream casting

The Power of the Dog (December 1)
Taxi Driver (December 1)
Snatch (December 15)
Don't Look Up: Cosmic Denial (December 24)

To rack your brains

Aranyak: Secrets of the Forest (December 10)
Completely On The Edge (December 29)
Kitz (December 30)
Don't Go Away (December 31)

To listen to: the editorial podcast

To jump into the 80s and 90sLa Cassette (December 3)
Asakusa Kid (December 9)
Saturday Morning All Star Hits! (December 10)

For documentary fans

See (December 6)
Like a Fish in Its Reef (December 16)
Crime Scene: The Times Square Killer (December 26)

For a dose of reality TV

Their Roaring Twenties (December 10)
The Future Diary (December 14)
Queer Eye season 6 (December 31)

  • "Christmas Flow", the first French Christmas series (and fondant) on Netflix
  • In video, the trailer for "Inventing Anna", the Netflix series about the con artist who robbed the elite of Manhattan
  • 'Euphoria': Season 2 Trailer Revealed With Distraught And Unsettling Zendaya

TAGS:Netflix TV show movie exits Xmas