Amazon About You Feature: How to See What Amazon Thinks About You (Including “Flat Buttocks”)
Amazon’s About You feature is going viral after a user discovered the company concluded she “has flat buttocks” based on her shopping data. Here’s how to see exactly what Amazon thinks about you and the surprisingly personal assumptions it makes.
Amazon About You Feature Goes Viral: How to See What Amazon Thinks About You (Including “Has Flat Buttocks”)
Amazon About You feature what Amazon thinks about you shopping data profile flat buttocks Threads viral Megan Montgomery Amazon customer dossier Alexa shopping preferences how to check Amazon About You page Amazon personalization 2026. You can now see exactly what Amazon thinks about you based on your shopping data. One user discovered the retailer had concluded she “has flat buttocks.”
The discovery started on Threads when user Megan Montgomery (also referred to as fangirlinmegan) shared a screenshot of her Amazon “About You” page. Alongside ordinary assumptions such as shopping from women’s departments and probably owning a Shark robot vacuum, Amazon listed that she “has flat buttocks.” The post quickly passed one million views and sent thousands of shoppers digging into their own profiles.
What Is Amazon’s About You Feature?
Amazon launched the About You page in May 2026 as part of its broader AI personalization push. The page acts as a customer dossier that lists traits, preferences and assumptions drawn from:
- Purchase history
- Product searches
- Saved Lists
- Product reviews written by the customer
- Conversations with Alexa for Shopping
Amazon says the goal is to deliver better product recommendations. Shoppers can view, edit or delete individual entries, but there is no simple switch to turn the feature off entirely.
The Viral Examples That Shocked Users
Beyond “has flat buttocks,” users have shared a range of oddly specific and sometimes unflattering assumptions, including:
- “Cannot keep real plants alive”
- “Has no friends”
- “Treats cats as biological children”
- “Cusses when scared”
- “Likes brunettes with muscles”
- “Husband has skinny legs”
- “Is not a big SpongeBob fan”
- “Finds it hilarious when toys get stuck to ceiling tiles in the classroom”
Some of the more personal labels appear to stem from product reviews or specific purchases (for example, butt-scrunch leggings leading to the “flat buttocks” note). Others seem to come from Alexa conversations or repeated buying patterns.
How to Check What Amazon Thinks About You
On desktop:
- Hover over “Hello, [your name]” in the top right
- Click Account
- Under Ordering and shopping preferences, select Your Shopping preferences
- Scroll to the bottom and click Manage your information (or look for About You)
On the Amazon mobile app:
- Tap the account/person icon
- Go to Shopping preferences
- Select About You
Once there, you can tap any entry to edit or remove it.
Why This Matters for Privacy and AI Personalization
The About You page makes visible what many shoppers already suspected: Amazon’s recommendation engine draws highly granular conclusions from everyday activity. While the company frames the feature as helpful personalization, the bluntness of some entries has raised fresh questions about how much data is collected and how it is interpreted.
For more on how AI systems are reshaping everyday life and work, see our coverage of how AI is turning back the clock on the job market and why many AI companies have little to show for massive spending.
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