Singaporean Bridal Designer Peiru Teo, The Woman behind La Belle Couture Is Visionary Entrepreneur With A Strategic Mind

An up-close and personal interview with Peiru Teo, the owner of La Belle Couture (“La Belle”), to find out more about her and how she manages and innovate in her business that made La Belle stands out in the bridal industry.

Singaporean Bridal Designer Peiru Teo,  The Woman behind La Belle Couture Is Visionary Entrepreneur With A Strategic Mind

singapore fashion online top fashion brands in singapore  singapore clothing brands online  singapore fashion trends  singapore local apparel brandsclothing brands in singapore famous clothing brands in singapore singapore local brand

By   Gaurav Inani |  YEET MAGAZINE |  Updated 0339 GMT (1239 HKT) May 16, 2022

YEET MAGAZINE

An up-close and personal interview with Peiru Teo, the owner of La Belle Couture (“La Belle”), to find out more about her and how she manages and innovate in her business that made La Belle stands out in the bridal industry.

YM: How and why did you start the Bridal business?

P.T: I started my career as a Management Associate in Citibank. Subsequently I worked for a real estate private equity firm.

I wanted to do more in life. It was by chance that an opportunity came along, and I decided to go for it.

With my experiences, I feel that I can definitely add value to this industry by putting processes and structure in place to the business and also in areas of management, sales and marketing.

Therefore, together with a partner, we decided to take over an existing bridal business.

YM: What has been the most challenging part and what did you do to turn it around?

P.T: After taking over the business, we discovered that there was serious cashflow mismanagement of the the previous owner.

The business was literally bleeding every single day and my partner decided to pull out of the business.

I was very focused on the sales and turn around the profitability of the business.

With that in mind, the team worked very hard in driving marketing activities, as well as deliver the best customer service in the industry.

We were doing events and roadshows every other week back then in 2010 and 2011.

We had to thread the delicate balance of quality and volume, to increase our receivables.

Slowly the business began to grow and we started to increase prices in order to provide better gowns and services.

It was also a time to start being very selective of partners that we worked with, in order to ensure consistency and deliverability.

YM: What is La Belle Couture’s Mission and Vision?

P.T: Mission — To transform dreams into reality by providing stress-free experience through professional and sincere services

Vision — To be the Number 1 bridal service network in Asia
How would you describe La Belle’s positioning?

Our positioning is similar to how Zara is to Chanel.

We are not cheap, but neither are we very expensive.

Our prices are comfortably in the affordable luxury range. Clients enjoy stylish good quality designs, with excellent workmanship, yet at a reasonable rate.

YM: What are La Belle strengths? How are they different from the other Bridal studio?

P.T: One of a kind gown designs sewn by Singapore’s top tailors

Our one of a kind gown designs, created by our in-house designer and sewn by Singapore’s top tailors have been a strong selling point for us.

The tailor has also worked with some of Singapore’s top designers with boutiques in Orchard and charging a much higher price for the same quality.

We are also the first to launch a Plus-sized Collection “Adele” which cater to plus-sized brides, which is an underserved segment of brides in Singapore.

One of Singapore’s largest photography studio

In 2013, we officially opened our new photography studio, which at 3000 square feet is one of Singapore’s largest photography studio with specially crafted props and backdrops with realistic themed concepts for brides to choose from.

We take really nice photos too! Our photographers were invited to shoot for blissful bride’s magazine bridal spreads and also the 2013 magazine cover featuring Jade Seah.

Our professional and sincere services
We put a lot of emphasis on delivering good service, to being on 24hours standby for brides on their wedding, we have an internal goal to resolve all issues on hand asap, within 1–2 days turnaround unless for exceptional cases, and to standardise procedures to ensure greater consistency across customer experience.

We also do surveys with all customers after their wedding to ensure we keep a good pulse check and act on feedback in a timely manner.

We make a proactive effort to listen — we make an appointment with clients before any appointment starts just to listen to them, to understand them better.

Throughout the process, we actively encourage and facilitate communication process with our couples, and because of that, we do spend more time per couple compared to other boutiques.

Hence, as each couple gets more attention, it helps us making more informed suggestions to our clients.
Many of our coordinators do put their hearts out for their couples.

They give in to clients’ requests and sometimes secretly make little accessories for clients without me knowing, which is very sweet of them.

They genuinely care for their brides and do feel very happy when their couples are happy. On the flip side, they get sad when clients take them for granted or makes unreasonable requests that put them in difficult situations.

Strong network and endorsements from industry professionals

Because of our strong network, we are almost offering wedding vendor recommendation services — for free as a complementary service to our couples.
We operate on a no hidden cost mantra and offer the most flexible packages in Singapore.

In the form of vendor recommendation, our clients enjoy discounts from our preferred vendors as well.

We screen the vendors before adding them to the list, check on their market feedback, and speak to them to ensure that their service values are in line with ours to be consistent and reliable.

We also provide a wide range of complementary services like honeymoon planning services; photo shoots as we have overseas partners in Greece, Taiwan, China, Korea, Malaysia and Indonesia.

Starting in 2016, we will be the first in Singapore to implement augmented reality to allow clients to ‘try’ dresses and visualize without having to put the dress on.

We are also the first to conduct workshops for couples in the industry. In March 2015, we did an Ultimate Wedding Bootcamp, which was featured on the radio and had a very good turnout of more than 200 participants.

Who is your Target Audience? How different are they from the consumer 5 years ago?

We reach out mainly to women between the ages of 25 to 34, white collar PMET workforce. They are busy professionals with little time, and appreciate service and quality.

Customers now are very internet savvy and active online — our brides have their own secret facebook group, and are also kept updated with our weekly blogposts and social media updates.

YM: How would you describe your team and how different are they from the other studios?

We are a fun vibrant team, always brimming with energy. We want to be the “go-to” company, always presenting the latest trends, experiences and ideas to our brides, and also the team that makes our couples smile every time they come.

We want to be a company that provides so much more value and fringe benefits to our clients than the usual bridal studios.

Clients benefit with the resources given to them like the blog, wedding planning guide and other useful content put together by our team based on real life experiences.

At La Belle Couture, we love delighting our customers, making sure that they look back to their wedding planning with joyful memories. Therefore, we are launching in 2016 our service framework: Delight, to better guide clients through every stage of the preparation process:
Our team takes pride in our proprietary DELIGHT service framework as to deliver a stress-free wedding for every bride’s very own happily ever after.

YM: What do you think you have done well that have helped La Belle to be one of the most sought after bridal studio in Singapore?

Ability to craft a consistent message through our staff services, website, social media and the partners we work with.

Professional and sincere services are what La Belle Couture promises to our customer. We believe in investing in training for staff of all levels to constantly improve and progress professionally.

This in turn will translate to better customer service and experience, which is at the heart of what we do.
For more information, please visit La Belle Couture’s website at www.labellecouture.com.sg or contact the studio at 6327 3983.

TORRAS Power Bank: A Blend of Sleek Design and Practical Power - We deep dive into its features and why it’s worth your attention.
YEET Tech Gadgets Reviews

TORRAS Power Bank: A Blend of Sleek Design and Practical Power - We deep dive into its features and why it’s worth your attention.

The Torras Power Bank proves that portable charging doesn’t have to sacrifice style for substance. This sleek, pocket-friendly device packs serious power, making it a must-have accessory for tech-savvy users constantly on the move.
7 min read
Amazon Games Is Shaping The Future Of Gaming, Here's Why
Gaming

Amazon Games Is Shaping The Future Of Gaming, Here's Why

Shop Amazon Game Products At YEET 1. New World: Aeternum Deluxe - PC [Online Game Code] Price: $79.99 Discount: 10% BUY NOW 2. Throne and Liberty Celebration Pack: Gold - PC [Online Game Code] Price: $99.99 Discount: 10% BUY NOW 3. New World: Aeternum - Deluxe Edition -
7 min read
Anine Bing: Effortlessly Chic, Smart Casual Style You’ll Love
YEET Fashion: Trendsetting Style, Fresh Perspectives

Anine Bing: Effortlessly Chic, Smart Casual Style You’ll Love

ANINE BING | 10mm Waylon Leather Sandals LUISAVIAROMA.COM - 12% discount Discount: 12% BUY NOW ANINE BING | Tay Wool Vest LUISAVIAROMA.COM - 12% discount Discount: 12% BUY NOW ANINE BING | Small Leah Hobo Raffia Effect Bag LUISAVIAROMA.COM - 12% discount Discount: 12% BUY NOW ANINE BING | 10mm Elena
7 min read

Meta Quest VR: Why It's Considered Affordable Luxury – Discover Meta Quest MR, VR Headsets & Accessories

YEET Meta Products Shop Ray-Ban Meta Smart Glasses $379.99 Buy Now Meta Quest 3S 512GB $499.99 Buy Now Meta Quest Compact Charging Dock $59.79 Buy Now Meta Quest Carrying Case $44.99 Buy Now © 2025 Meta Products Shop. All rights reserved.
3 min read
MUTHA Skincare: The First Inclusive Luxury Brand That Truly Cares About You, the Planet, and Maternal Health
YEET Beauty Hub | Clean Beauty, Skincare & Lifestyle Trends

MUTHA Skincare: The First Inclusive Luxury Brand That Truly Cares About You, the Planet, and Maternal Health

Shop MUTHA Products At YEET 1. MUTHA | Body Contour Serum BUY NOW 2. MUTHA | The Nudist Body Scrub BUY NOW 3. MUTHA | Up All Night Eye Cream BUY NOW 4. MUTHA | No.1 Serum BUY NOW 5. MUTHA | Mutha Pucker Lip Butter BUY NOW 6. MUTHA | Face Oil BUY NOW
11 min read
16ARLINGTON: Glamorous and Bold Fashion – Discover Signature Collections, Iconic Styles, and Must-Have Pieces

16ARLINGTON: Glamorous and Bold Fashion – Discover Signature Collections, Iconic Styles, and Must-Have Pieces

16ARLINGTON | Cindy Feather-Trimmed Sequined Tulle Mini Dress Brand: 16ARLINGTON Merchant: NET-A-PORTER DISCOUNT 12% BUY NOW 16ARLINGTON | Ava Off-The-Shoulder Feather-Trimmed Crepe Mini Dress Brand: 16ARLINGTON Merchant: NET-A-PORTER Commission: 12% BUY NOW 16ARLINGTON | Odessa Cutout Feather-Trimmed Satin Mini Dress Brand: 16ARLINGTON Merchant: NET-A-PORTER DISCOUNT 12% BUY NOW 16ARLINGTON | Women's Vezile
5 min read
KHAITE: Modern-Day Quiet Luxury for Timeless Fashion
YEET Fashion: Trendsetting Style, Fresh Perspectives

KHAITE: Modern-Day Quiet Luxury for Timeless Fashion

KHAITE | Marion Wedge Sandal 15% Discount BUY NOW KHAITE | Judo Dress 15% Discount BUY NOW KHAITE | Annly Coat 15% Discount BUY NOW KHAITE | Sansa Dress 15% Discount BUY NOW KHAITE | Mags Dress 15% Discount BUY NOW KHAITE | Lohan Dress 15% Discount BUY NOW KHAITE | Vlad Top 15% Discount BUY NOW
5 min read
Ami Colé: Clean Beauty for Melanin-Rich Skin – Glow Up Naturally with Skin-Enhancing Tint & Lip Treatment Oil
YEET Beauty Hub | Clean Beauty, Skincare & Lifestyle Trends

Ami Colé: Clean Beauty for Melanin-Rich Skin – Glow Up Naturally with Skin-Enhancing Tint & Lip Treatment Oil

Shop AMI COLÉ Product At YEET 1. AMI COLÉ | Lip Treatment Oil Trio - Limited Edition Price: $Price Discount: 12% BUY NOW 2. AMI COLÉ | Desert Date Cream Blush & Lip Multistick Price: $Price Discount: 12% BUY NOW 3. AMI COLÉ | Lip Treatment Oil Price: $Price Discount: 12% BUY NOW
5 min read
Gaming

Arcade1Up Game Machines: Retro Gaming Classics at Home with Modern Convenience

Arcade1Up Big Buck Hunter Pro Deluxe Arcade Machine $599.00 - 4 Classic Games Discount: 12% BUY NOW Arcade1Up Class of 81' Deluxe Arcade Machine $499.00 - 12 Classic Games Discount: 12% BUY NOW Arcade1Up PAC-Man Deluxe Arcade Machine $499.99 - 14 Classic Games Discount: 12% BUY
6 min read
The Bot Wars – ChatGPT Goes to Work Convincing People
Yeet Tech News

Tired of Wasting Food? Reduce Food Waste with Chef-Approved Tips and Tools—See How!

Managing food waste effectively starts with having the right tools, like food waste bins, composters, and disposers designed for modern kitchens. Popular options include indoor compost bins, compostable food waste bags, and recycling-friendly materials like plastic, metal, bamboo, and ceramic. Whether you're looking for decorative kitchen waste bins
3 min read
The Bot Wars – ChatGPT Goes to Work Convincing People
YEET TECH NEWS

Meta's Bold Leap: AI-Generated Profiles Set to Redefine Social Media

By YEET Editorial Team Social media giant Meta is taking a groundbreaking step into the future by integrating millions of AI-generated profiles into Facebook and Instagram. These digital entities are designed to mimic real users with profile pictures, bios, and the ability to post and interact online. This move, aimed
2 min read

Web Hosting in 2025: Why HostPapa is Europe’s Top Choice

European web hosting 2025, green hosting Europe, HostPapa hosting Europe, WordPress hosting in Europe, eCommerce hosting Europe, best hosting provider Europe, HostPapa plans Europe, fast and reliable hosting Europe, sustainable web hosting Europe, hosting in Nordic countries, hosting in Southern Europe, affordable hosting Eastern Europe. START NOW Building your online
3 min read
  25 High-Performing Smartphones You Can Buy Under $500

25 High-Performing Smartphones You Can Buy Under $500

affordable smartphones under $500, best budget smartphones, top-rated smartphones, high-performance smartphones, premium smartphones under $500, smartphones for students, smartphones for professionals, Samsung budget smartphones, Google affordable phones, OnePlus smartphones, smartphones with long-lasting battery, best camera smartphones under $500, smartphones with crystal-clear display, high-speed connectivity phones, vibrant display smartphones, multitasking smartphones,
6 min read
  These Influencers Aren't Flesh and Blood, Yet Millions Follow Them on Instagram - YEET

These Influencers Aren't Flesh and Blood, Yet Millions Follow Them on Instagram - YEET

By YEET MAGAZINE | Updated 0200 GMT (1000 HKT) December 11, 2024 TECH & WEB For some time now, social media—Instagram in particular—has witnessed the rise of strange, half-human, half-robot avatars: virtual influencers. This phenomenon is as fascinating as it is unsettling. Take Lil Miquela, with her 3 million
5 min read
 New Galaxy S25 Series Leak: Samsung's Exciting Surprise Offer Revealed
YEET TECH NEWS

New Galaxy S25 Series Leak: Samsung's Exciting Surprise Offer Revealed

By YEET Magazine Editorial Team Samsung’s Galaxy Watch7 is set to redefine the fitness smartwatch market with a suite of advanced health-tracking features that could outshine its competitors, including the Apple Watch Series 9. Jan 04 Update: New Details on Watch7’s Groundbreaking Sensors Recent leaks from TechLab Insider
2 min read
The Bot Wars – ChatGPT Goes to Work Convincing People

The Bot Wars – ChatGPT Goes to Work Convincing People

5 Technologies Shaping the Future of Business The business landscape is undergoing a seismic shift, fueled by groundbreaking technologies that are redefining how companies operate and deliver value. From automation to enhanced connectivity, the future is now. Let’s dive into the 5 game-changing innovations reshaping industries globally: By Sophia
2 min read
Google Search Is Getting a Huge AI Upgrade, and It’s Coming Fast

Google Search Is Getting a Huge AI Upgrade, and It’s Coming Fast

Yeet Magazine Stay Ahead of the Trends - Tech, Culture, & More Liam Carter Yeet Staff | TECH Liam Carter is a tech enthusiast and digital creator who specializes in breaking down trends in AI, blockchain, and the Metaverse. Known for his insightful analysis on TikTok, Liam has garnered a following
4 min read
Metaverse

The Virtual “Cryptokick” Sneaker Brand RTFKT, Owned by Nike, Shuts Down

Nike’s unexpected acquisition of the virtual sneaker brand RTFKT in 2021 now joins the growing list of pandemic-era crypto ventures that ultimately failed to deliver. By Mia Rodriguez – YEET MAGAZINE | Published: December 3, 2024, 10:00 AM | Updated: December 3, 2024, 3:45 PM Founded in 2020, RTFKT announced
4 min read
 Metaverse The AI and Synthetic Derivatives Revolutionizing the Future!
Metaverse

Metaverse The AI and Synthetic Derivatives Revolutionizing the Future!

An AI-powered metaverse platform, is revolutionizing how virtual worlds are designed, created, and monetized. With advanced technology, MIRAI offers a democratic model for building virtual worlds while opening untapped economic opportunities, redefining the digital landscape. By Sophia Langston – YEET MAGAZINE | Published: December 3, 2024, 10:00 AM | Updated: December 3,
2 min read
 Shop Yellow Label Co. Now: The Trendsetter in Unisex Fashion &  Sustainable Style
YEET Fashion: Trendsetting Style, Fresh Perspectives

Shop Yellow Label Co. Now: The Trendsetter in Unisex Fashion & Sustainable Style

Shop YEET's Curated Customized Collection
5 min read
 Shop Yellow Label Co. Now: The Trendsetter in Unisex Fashion &  Sustainable Style
YEET TECH NEWS

Bluesky: The New Social Media Platform You Should Know About

What is Bluesky? A New Kind of Social Network By Krystal Lora (@krystalmartinette) YEET MAGAZINE | Published on November 19, 2024 | Updated at 2:00 PM (CET) Bluesky: The New Social Media Platform You Should Know About Bluesky is a groundbreaking social media platform that operates differently from traditional networks like
3 min read
    Robot Waiters Chopping Fruit in the Streets of China: A New Era of Dining Innovation
YEET TECH NEWS

Robot Waiters Chopping Fruit in the Streets of China: A New Era of Dining Innovation

Experience the Future of Food with YEET MAGAZINE By YEET MAGAZINE | Published on November 19, 2024 | Updated at 2:00 PM (CET) Robot Waiter Chopping Fruit in China: Innovation in Street Food Automation In the bustling streets of China, where street food is a central part of daily life, a
3 min read
    The Future of Travel: How Big Data and Flying Buses Will Redefine Mobility
YEET TECH NEWS

The Future of Travel: How Big Data and Flying Buses Will Redefine Mobility

Discover How Big Data and Flying Buses Are Revolutionizing Urban Mobility for a Faster, Smarter, and Sustainable Future. By YEET MAGAZINE | Published on November 19, 2024 | Updated at 2:00 PM (CET) The Future of Travel: How Big Data and Flying Buses Will Redefine Mobility In the future, flying bus
2 min read
 Google’s Upcoming Gemini 2.0: What to Expect from the December Release
YEET TECH NEWS

Google’s Upcoming Gemini 2.0: What to Expect from the December Release

Gemini AI: The Next Big Thing in Chatbots and Language Models By YEET MAGAZINE | Published on November 18, 2024 | Updated at 2:00 PM (CET) As the AI race intensifies, Google is preparing to unveil its highly anticipated Gemini 2.0 model this December, joining OpenAI and others in what
4 min read
   Where To Buy Apple iPhone 16 Pro Max: Release Date, Features, Price, and Everything We Know So Far
YEET TECH NEWS

Where To Buy Apple iPhone 16 Pro Max: Release Date, Features, Price, and Everything We Know So Far

Latest Tech & Gadgets | Reviews, Trends, and Deals By YEET MAGAZINE | Published on November 16, 2024 | Updated at 2:00 PM (CET) The tech world is buzzing as Apple enthusiasts eagerly anticipate the release of the iPhone 16 series. With questions pouring in about its release date, features, and whether
4 min read