By Supreet Kaur Gujral | YEET MAGAZINE  Updated 0200 GMT (1000 HKT) August 05, 2021

YEET MAGAZINE - Keeping up With Digital competition: The Main Online Advertising Strategies To Consider In 2021


Digital Marketing is in the vogue not only restricted to a particular region but at the international level where ample opportunities are waiting for the business enthusiast.


Digital Marketing is the pioneer of present business strategy especially for those who want to garner potential customers on the global level. Traditionally, businesses were confined to the local region specifically in the case of retails, electronics to name a few. With the advent of technological innovations, businesses and services possess a platform on a digital stage. That was not sufficient. The virtual competition kept on surging as time flies. Here, it prompts some strategies to acquire a stronghold in the digital world.


Search Engine Optimization (SEO)


Search Engine Optimization techniques improve the visibility of a website to attract organic traffic. Properly optimized sites ranked higher in the top slots of the search results which the customers prefer most of the time. It increases brand awareness by creating an influence on search results. It requires strenuous work as trends in SEO keeps on changing. It needs to be updating at a stretch. For this, businesses hire SEO experts to handle the website and its overall health.


Social Media Marketing


Social Media Marketing is the preferred option that increases the awareness concerning brands on the social media platforms such as Facebook, Instagram, Twitter, and Pinterest. Companies and business houses approach influencers and bloggers who are inundated with innumerable followers and viewers. The fashion and beauty influencers and bloggers have seen advertising on various brands and post it on their page feeds to epitomize. Their followers, enchanted with their preference, click the link provided in the furtherance of that endorsement and purchase that particular product.


Content Marketing


Content Marketing is also a preferable method to improve brand recall and engagement. Brand-centered blogs can morph the scenario concerning brand awareness. It can be posted on their website or another through the guest blog.


Social Media Ads


Social Media Ads are other viable tools to reach targeted audiences. Segmentation is provided based on geography, interest, preferences, hobbies, and other activities. To advertise on social media, there is a need to research to whom the advertisement should reach for the said purpose based on location, profession, age, gender, interests, or hobbies.


Google Analytics


This web analytics service is provided by Google to track the traffic on a website. It checks out the session duration, per page session, bounce rates, referrals, and other parameters. It makes the owner acknowledges the activities performed on his website. It is of great aid as the owner encounters the mistake if he makes concerning any content, page, activity, or work on anything that lacks the masses' attention.


An online advertising platform developed by Google is offering pay per click model. It can be placed on the home page or landing page of the website. If any person clicks that ad, it will generate revenue out of it. It is a great way of earning money for those who own a blogging website.


Google Search Console


Every website administrator registers himself on the Google Search Console allows webmasters to check the indexing status of the website. Further, it optimizes the visibility of the website.


Google My Business


If the business is concerning clothing, electronics, restaurants, food outlets, salons, or anything which provides services to the customers, it is recommendable to register your business on Google My Business. If anyone searches for that particular shop or restaurant, the algorithms will automatically generate the data of the said query. It will let easily connect customers on a virtual sphere.


Understanding the behavior of a consumer


On opting for a digital platform for your business, it becomes undemanding to analyze the habits and attitudes of a consumer which influences the purchasing predilection of a specific product. The behavior of the consumer has a direct impact on every stage of buying owing to digitization.


Research and more research


Research is the key. If anyone is new to this platform or wet behind the ears, then it would be practical to go through other websites of similar nature. Get well-versed with their presentation, reviews, and feedback. Check out their pages on social media platforms. It will give an insight into the working of their business.
Content is the king.


Content is the key to attract the masses to your business. Quality content has more value than anything else. As an ingredient of content marketing strategy, it will derive organic traffic via search results. Use keywords in those contents by using keyword research tools with a high volume of traffic.


Send Newsletter via emails


If customers subscribe to the newsletter, a weekly email should be sent to those prospective customers to keep them engaged in any new activity and updates going on the website. It will maintain that curiosity among the followers of the website.
With the surging competition in the market, Digital Marketing for a particular business requires these strategies to maintain its status quo. To improve customer reach, plan out effective strategies which are reliable as well as robust.

It is not hopscotching to promote brands in the digital sphere where many other giants are participating in the race. The competition becomes more progressive and tough as the global targets get directly involved in this. The administrators of the website need to be updated and well informed frequently. Otherwise, it takes a blink of an eye to lose the rankings.


It is not restricted to only websites; the pages on social media are too needed to be optimized time-to-time. People prefer continuous activities to engage in the business and the trends.

The activities on the websites should be analyzed regularly to ascertain the actions taken by the visitors such as the pages visited, click the links, and purchase the products, left the queries, or anything relevant for the business. Any queries or questions asked by the customers should be answered within a short period. Install the chatbot at the perusal of the visitors if they are witnessing any trouble concerning the working of the website or any query.


Plan, implement and optimize your digital business program. To target customers, identify and segment the audiences. Establish your goals and launch your website or any social media platform and excel in your field.

About the author  Supreet Kaur Gujral

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