Running A Successful Online Business And Brand : Why Deciphering Digital Body Language Is More Important Than Ever
By Aditi Maheshwari | YEET MAGAZINE Posted at 0200 GMT (1000 HKT) on June 6, 2021 Just as we study the physical body language of individuals while interacting with them, so too does the study of their virtual body language.
By Aditi Maheshwari | YEET MAGAZINE Posted at 0200 GMT (1000 HKT) on June 24, 2021
The Virtual Osmosis
Just as we study the physical body language of individuals while interacting with them, so too does the study of their virtual body language. Digital body language can be understood as anything that includes your digital presence and the fingerprints you leave behind.
This combined package of your digital identity when studied for a specific period helps your business partners or potential customers to study what really interests you and what works exactly the opposite.
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Marketers today study the online statistics of their customers to gain insight and promote their products and services accordingly for better results.
Each action creates the individual's profile which can be decoded and used to personalize their specific needs. You can understand their decision-making criteria.
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Culture in transformation
The culture of working from home makes the concept of “office” obsolete. Digital presence dominates the concept of 'face-to-face'. This is widely accepted as it saves time, money and resources and significantly speeds up the working process. Thus, the integration of digital body language is more than a necessity. It is not difficult to study these statistics, it just requires a strategic approach and implementation to integrate these new trends in work culture.
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Discipline is a reflection of respect for time and for the goal!
The virtual world doesn't mean you lose track of time. Honor your commitments and be present at the agreed time. Also remember when to quit or when to end the discussion. Do not take the liberty of extending the time for presentation or discussion, etc. by simply forgiving yourself occasionally. Follow the labels. Speak when it's your turn to speak.
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Do not try to supercharge other speakers. Let everyone present their point of view. Have a listening attitude that helps you respond best in all circumstances. Be gentle and empathetic when discussing or presenting ideas on a sensitive issue. The more inclusive your attitude, the more engagement you seek.
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Dress neatly and in a way that suits the occasion. Don't make yourself too comfortable to set the table, eat, dry your hair or wriggle, etc. simply because you are working from home; because it looks messy and completely unprofessional.
Water, tea, and coffee are okay, but don't lie down too much to sit in a lazy posture. Take a break if necessary. Honor the time of others. Provide value. Never take people's presence for granted, it causes them to lose interest in what you have to offer.
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ESSENTIAL TIPS FOR UNDERSTANDING DIGITAL BODY LANGUAGE:
· Main source. Where do your prospects come from? Where is the high influence? Type of incoming leads?
· Open emails. Which emails get the most engagement? Are automated emails part of your workflow?
· Number of Form Submissions. How many no. of forms are completed and submitted to you?
· Website Visits. SEO plays a great role. What is the viewership rate of your website? What is the engagement rate on your website? How many pages viewed?
· List Segmentation. Are they on the lists and what kind of communications are they receiving?
· Social Media Clicks. Are you connected with them on social media? And if yes, what is their engagement rate on your social media profiles? What motivates them to connect with you?
· Recent Conversion. When did you last interacted with them? What was the topic of interaction?
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Study the Behavioral Trend
Their behavioral tendencies help you analyze what excites or demotivates their interests. You can then tailor your approach to meet the needs of your potential customers or business partners, which will help you deliver a compelling deal to them.
It will help you get into the sales cycle and gain more customers or help you partner with whatever business partners you want.
You can treat this knowledge as your database to personalize individual transactions.
A diligent response model is essential. Remember you have to gain confidence before you can build.
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