Marketing Your Business : The 7 Keys To Making Your Personal Brand Your Most Strategic Asset

Blogger Aditi Maheshwari's advices on how to make  your personal brand part of your online marketing strategy.  

By Aditi Maheshwari | YEET MAGAZINE  Updated 0200 GMT (1000 HKT) July 20, 2021

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Personal branding can be said to be your corporate identity.

So as an entrepreneur, you must know what is personal branding or at least be aware of the importance of building  a strong  digital marketing presence. This helps you state your USP as a company or an individual, the purpose of the actions taken is often to be visible and available to the public at large or your professional community, through influencer marketing ,social media ,content marketing, advertising ,social media marketing ,content ,branding, linkedin and some other digital strategies  such as AI (artificial intelligence).

Marketing will only be effective, if people trust the brand. Here, comes the role of leadership to generate ideas that align with this scope. We don’t always need high performance individuals, but we do need highly trustworthy individuals as leaders when it comes to long term associations and healthy relationships especially now that digital marketing is become crucial.

Branding is what people perceive about the individual, the entrepreneur or the company involved. How do they feel about the connection? How they respond when they hear about the individual or the company? See, it's not always about the product, as  great as it might be. The key element in your progress is to earn trust and respect for yourself and your company and you can achieve that by applying some simple things, such as following: -

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1.Define what you stand for.

Build a digital portfolio focused on quality digital content that aligns with your personal philosophy. Be consistent and relevant in approach, as it showcases the abilities and is also a platform of self-expression which in turn gives you the opportunity to earn potential credits for yourself and your brand.

2. Start small, but make  yourself visible and accessible  to the public.

The more people know about you, the more potential to grow and learn exists.

Having a name, a logo or website is not sufficient; if thoughtful leadership is not exercised. People usually like to associate with people and places where they are valued.

3.Create a culture of equality and transparency.

Take ownership of what you do. Be responsible and accountable. If biases take root in your associations, it will act as a termite and ruin the foundation of relationships you’ve developed, whether it’s with friends, customers, employees or other stakeholders.

4.Communication is you most powerful tool.

Ignoring it is like digging a well for your own downfall. How you communicate and connect will decide how people perceive you. Start networking diligently.

Build real friendships and relationships. This is the backbone of your brand. A compelling personal brand is all about authentic relationships, where people can trust you as a leader and your brand as a source of meeting their needs. So, act with integrity. Life and business are all about mutual beneficial exchange. Honor others and in turn others will honor you.

5. Remember, your reputation is built on small details.

Long term relations are not built in a day and thus require consistent daily efforts. Commitment is the name of the game. The integration of your personal ethics with your company, will define its long-term potential capabilities.

Your behavior and attitude acts as a sketch that outlines your personality as an individual or corporate leader or company. Remember, it’s not about the product or service but it’s all about the experience. Appreciate what you have before it’s too late. Gratitude opens the gateway of abundance. What you don’t acknowledge you eventually lose.

6. Avoid negative reviews of you and your brand floating around.

The art of mastering the dynamics of emotional intelligence will act as a magnet for goodwill and long-term sustainability. Your unhappy customers are your greatest source of learning, when it comes to how people are perceiving you and your brand. So, don’t take it as a personal attack but pay attention to where you are falling short and improve in that aspect for better results, because ignoring the unhappy customers is like letting go of a potential business opportunity.

7. Trust the power of  integrity

Though, marketing is a process of communication through various verbal and non-verbal ways, and involves a skill-set or tactic to make the brand visible, admirable and irresistible for people to associate with, yet the root of integrity is what makes it a respectable association and leads to success. Example: Tata’s, the name speaks for itself and requires no introduction.

Branding opportunities are usually disguised in small nameless moments which reveal your integrity and sense of purpose as an individual or a leader or company. Remember, a purpose driven life speaks for itself and needs no endorsements.

About the author

Keywords : Statement, brand identity, social media, build, branding strategy, target audience, yourself, brand statement, marketing, creating, career

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Update March 30, 2021 5:50 p.m. EST): A few years ago, we got wind that of the fact that Claudia Schiffer, the original supe, had quietly formulated her very own makeup line.

• YEET MAGAZINE

YEET MAGAZINE30 MAR 2021 • 8 MIN READ

FOOD & DRINK

Miss Dining At Your Favourite Restaurants? How Pandemic Meal Delivery Is Slowly Becoming Long-Term Habit

Food delivery during lockdown : The Covid-19 epidemic and the long ban on dining room service for restaurants have saved the meal delivery industry two to three years in its development. This acceleration is part of an ongoing trend under the effect of new consumption patterns. By Lila Martinez

• YEET MAGAZINE

YEET MAGAZINE29 MAR 2021 • 2 MIN READ

COVID19

Anti-Covid vaccines: What Side Effects?

Several severe cases of blood clots (thrombosis-like) have been observed following administration of the vaccine, but the link between these cases and the vaccine is not clear.

• YEET MAGAZINE

YEET MAGAZINE29 MAR 2021 • 9 MIN READ

SHOPPING

11 Designer Things We’re Shopping On viaparioli.com Right Now.

In partnership with viaparioli.com. By Alexandra Wang

• YEET MAGAZINE

YEET MAGAZINE28 MAR 2021 • 5 MIN READ

PODCAST

Podcast: The Episode Of Everything: Balaji on Bitcoin and Ethereum, Media Self-Defense...

The Drone Warfare, Crypto Oracles, India as Dark Horse, The Pseudonymous Economy, Beautiful Trouble, Ramanujan, Life Extension, and More ...By The Tim Ferriss Show

• YEET MAGAZINE

YEET MAGAZINE28 MAR 2021 • 1 MIN READ

INSOMNIA

Waking Up in the Middle of the Night : Experts Reveal The Common Causes Of Insomnia and Offer Some Tips On How To Deal With it.

Sleep-maintenance insomnia, night waking, middle insomnia, nocturia.

• YEET MAGAZINE

YEET MAGAZINE28 MAR 2021 • 3 MIN READ

COVID19

Scared Of The Pandemic? These Tips Could Help Reduce Covid-19 Risks.

Coronavirus: how to reduce the risks? At a time when the world is stepping up its measures against the spread of the coronavirus, in a situation that has become pandemic,

• YEET MAGAZINE

YEET MAGAZINE28 MAR 2021 • 8 MIN READ

The Benefits Of Traveling: How Travel Help Generating Ideas and Learning.

By Aditi Maheshwari

• YEET MAGAZINE

YEET MAGAZINE