Los Angeles: Château Marmont, Celebrity Hotel To Become An Even More Private Destination
"There will always be a public dimension, probably the restaurant," reassures its owner
It has been the haven of peace and playground of the stars for nearly a century. The luxury Château Marmont hotel, located on the heights of Sunset Boulevard in Los Angeles, will become an even more private establishment.
It was in this neo-Gothic hotel that Jean Harlow and Clark Gable lived a torrid passion, that James Dean landed his role in The Fury of Living by entering Nicholas Ray's room, and John Belushi died of an overdose. He is also known for his memorable parties, from Leonardo DiCaprio's birthday party in 1995 to the one organized by Beyoncé and Jay-Z after the Oscar ceremony in 2022.
A hotel like a "super yacht"
Already very exclusive, the seven-storey hotel will be even more "select" this year by becoming a private hotel. It will offer a range of services, including a private dining room, dedicated staff and long-term storage space for a few members holding shares in the hotel.
"It's comparable to a super yacht," explains the owner of the place, Andre Balazs. "You can only offer this type of services - and have people on deck - if they are carefully selected. No information has yet been disclosed on the cost of membership. The owner already had this transition in mind but the process accelerated with the coronavirus pandemic.
Restore accounts after lockdown
Faced with this privatization, however, criticism has been raised, especially from those who fear that they will no longer be able to have dinner in front of their favorite stars. "There will always be a public dimension, probably the restaurant," reassures Andre Balazs. "And perhaps [there will] also be a public aspect in some rooms. »
Château Marmont has been "a long time a VIP club that pretends to be accessible to the public," says producer Shawn Levy, author of a book about the hotel, in the Los Angeles Times. Membership fees and contributions would, according to him, be "a golden boon for the Château, which [...] suffered during the pandemic. In March, the majority of the staff had been dismissed, admits the hotel owner.
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